Gannett

Compensation

Full Description

Entertainment Consumer Strategy Director Req #44993 Virtual• United States Job Description Posted Sunday, October 5, 2025, 11:00 PM |Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com The Entertainment Consumer Strategy Director plays a pivotal strategic role that drives the success of our marketing initiatives by promoting entertainment content. This role is responsible for overseeing initiatives to enhance engagement, increase profitable consumer revenue, and strengthen brand visibility for national and local entertainment content. A key aspect of this role is collaborating closely with the content team to ensure alignment and synergy between marketing strategies and editorial. This critical position will be instrumental in promoting our diverse portfolio of entertainment products, building lasting relationships, communicating the unique value we offer, and driving strategic initiatives to grow revenue. This is an exciting opportunity for a visionary who thrives in a fast-paced, collaborative environment and is passionate about making a tangible impact. If you are a strategic thinker with a proven track record of success in driving marketing initiatives and promoting diverse entertainment portfolios, we invite you to be part of a team that is shaping the future of Gannett. Key Responsibilities: • Develop comprehensive marketing strategies, including goal setting, audience segmentation, market research, brand positioning, channel planning, campaign design, budgeting, performance analysis, and cross-functional collaboration to drive measurable business outcomes. • Collaborate closely with the content team and key stakeholders to ensure alignment between marketing strategies and editorial direction, while fostering strong, strategic relationships that support business objectives. • Promote the diverse entertainment product portfolio, building lasting relationships and communicating the unique value offered specific to audience needs. • Partner with analytics, product, brand, creative studio, consumer journey and activation teams to ensure strategy is executed on and performing to the expected levels. • Collaborate with pricing strategists to integrate revenue impact into an overall strategy aligned with marketing. • Be a visionary who thrives in a fast-paced, collaborative environment and is passionate about making a tangible impact. • Monitor and analyze marketing campaign performance, making data-driven recommendations for improvements and optimizations. • Stay current with industry trends, market conditions, and competitor activities to inform marketing strategies. • Manage budgets and resources effectively to achieve marketing goals. Qualifications: • A Bachelor's degree in Marketing, Business Administration, or a related discipline is required; a Master's degree is preferred. Candidates should demonstrate a strong interest in leveraging AI and machine learning to enhance performance, as well as a commitment to continuous learning and adapting to emerging technologies. • 10+ years of experience in entertainment marketing, brand management, or related roles. • Strong knowledge of gaming and entertainment marketing, audience engagement, and digital marketing. • Excellent strategic thinking and problem-solving skills, strong communication and interpersonal skills, and the ability to collaborate effectively with diverse teams. • Experience with market research and data analytics. • Knowledge of branding principles and best practices. #LI-REMOTE #LI-NR2 The annualized base salary for this role will range between $100,000 and $110,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com. Job Details Job Family Marketing Job Function Marketing Support Pay Type Salary Hiring Min Rate 100,000 USD Hiring Max Rate 120,000 USD