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Develop and execute strategic B2B and B2C marketing and engagement plans across multiple channels for health plan products.
Requires 5+ years of B2B marketing experience, familiarity with multi-channel marketing, CRM platforms, project management, and data analysis, with a focus on healthcare industry.
W2 contract with one day working on site - Detroit, MI Healthcare industry is highly preferred. Bachelor degree required. Note: This is not a management/Director level role. • Top Three skills: 1.) 5 years of B2B, 2.) Consumer and multi-channel marketing, CRM platforms, 3.) Experience with Project Management and development of executing the plan. • Looking for someone to handle the strategic development to both B2B and B2C or Member marketing and engagement plans. • Looking for someone to with strategic mindset that can support marketing initiatives, multiple channels, Salesforce marketing cloud, email. • Looking for someone to think through the capabilities of marketing. • Strong partnership and collaboration skills. • Multiples Stakeholders involved between Care Management Team and Product Management team • Needs to be a self-starter to take initiative to stay proactive and keep stakeholders connected. • Familiarity working with data, data analysis, etc. Engagement Description –Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for our client and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers. Manage omni-channel marketing projects to target specific audience segments. • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. Company DescriptionG-TECH Services, Inc. is a leading certified recruitment and placement firm that specializes in providing highly skilled staff in technical fields such as engineering, IT, procurement, finance and accounting. We have well-established relationships with some of the most respected companies in the country and know our clients' job requirements and corporate cultures. Once we understand your experience and career aspirations, we aim to connect you with the right opportunity.
This job posting was last updated on 12/18/2025