FYUL

Compensation

Full Description

About the role: Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we're looking for an Enterprise Marketing Director to build and lead a new marketing function for FYUL Enterprise. This key leader will be responsible for defining the brand architecture, marketing strategy, and marketing execution across two distinct, high-growth enterprise brands: Snow Commerce (a leading full-stack e-commerce solution for fandoms in Entertainment, Sports, Lifestyle, and Gaming) and Printful Enterprise (a leading merchandise on demand solution for high volume customers). This role requires a hands-on strategist who is comfortable moving from defining high-level brand strategy to executing tactical content creation. The ideal candidate will establish market presence, drive brand awareness, and create both push (outbound) and pull (end-customer demand generation) marketing programs to fuel the enterprise sales pipeline. Your daily tasks will include: • Define and execute the brand architecture, value proposition, and go-to-market strategy for Printful Enterprise. • Develop and manage a unified enterprise marketing strategy that serves the distinct needs of Snow Commerce and Printful Enterprise while aligning with FYUL's overall business objectives. • Design and implement data-driven marketing campaigns focusing on high-potential enterprise prospects to build brand awareness and drive qualified leads for the sales team. • Strategize and execute initiatives to create "pull" demand from corporate end-customers, ideally leveraging experience in marketing products/services sold through a distribution or partnership model. • Develop templated marketing materials for Printful Enterprise distribution partners to help build demand. • Lead marketing efforts across key enterprise channels, including trade shows, industry publications, LinkedIn, email marketing, and web presence. • Act as a player-coach, capable of personally executing high-quality marketing materials, including: • Copywriting: Developing compelling long- and short-form copy for web, email, and social media. • Video: Storyboarding and scripting marketing videos. • Presentations/Slides: Creating high-impact pitch decks and sales enablement materials. • Web/Landing Pages: Overseeing and directly contributing to the design and optimization of enterprise web pages. • Manage and optimize the marketing automation and CRM tools used for campaign execution, tracking, and reporting. • Define the future structure of the Enterprise Marketing team and establish foundational processes, tools, and KPIs. • Recruit, manage, and mentor a high-performing team while maintaining a strong, entrepreneurial, and execution-focused culture. • Partner closely with Sales, Product, and Executive teams to ensure marketing efforts are fully aligned with business and product roadmaps. Your qualifications: • 8+ years of progressive experience in B2B or Enterprise Marketing, with at least 3+ years in a leadership or Director-level role. • Proven track record of building and scaling a new marketing function, division, or significant initiative from the ground up (highly entrepreneurial mindset required). • Deep expertise in brand strategy and the execution of outbound campaigns targeting large enterprise customers. • Demonstrated experience in a hands-on, player-coach capacity, with strong skills in copywriting, content creation, and digital marketing execution. • Experience marketing a software service or product that is sold through a channel, distribution, or partnership model. • Excellent communication, presentation, and interpersonal skills. What we offer: • Competitive pay and benefits: health, dental, vision, and life insurance • Unlimited PTO • 401k with company match • Personal and professional development opportunities • A fast-paced eCommerce retail environment where you can learn and grow while working with major brands • Design and order your own merch using our platforms with an employee discount FYUL is the engine that powers on-demand commerce at global scale. Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products. From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach. We're a fast-growing global company working toward powering great brands, great experiences, and great people. Snow Commerce is a leading provider of eCommerce strategy, design, and digital marketing, helping some of the world’s most exciting brands succeed online. Our partners include Paramount, Netflix, Bauerfeind, NBCUniversal, Warner Bros., and more. Learn more at snowcommerce.com. We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience. If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job. Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!