Future Publishing

Compensation

Full Description

The Head of Trade Marketing is a senior position within the trade marketing team. You will create collaborative, productive relationships with the North American sales team, and deliver insight-driven, creative marketing plans that build our reputation and attract advertisers. You will refine the Future market positioning for North America and the value proposition for our advertising partners and important media stakeholders. You will lead a team and help partner with internal stakeholders including our sales, marketing and editorial partners. You have experience creating revenue-driving, go-to-market strategies for media companies or publishers. Reporting to the Chief Revenue Officer, you will join a successful team of sales-minded marketing professionals. What You'll Do Reporting to the Chief Revenue Officer. • Manage, lead and develop a team, inclusive of marketing managers, data specialists, and graphic designers • Oversee project timelines and processes, ensuring delivery and execution with a focus on return on investment • Promote innovation by delivering impactful marketing plans for our portfolio of brands • Create first-class marketing materials (including media kits, one sheets, newsletters) to align with important brand messages and industry events • Use research and analytics resources to provide unique insights and powerful storytelling to attract clients • Brainstorm marketing opportunities informed by audience data and deliver tentpole events for important brand targets • Meet with internal stakeholders to understand growth opportunities to ensure up-to-date GTM narratives • Be a brand ambassador for all Future brands and immerse yourself in media and publishing culture. • Manage the annual budget, inclusive of third-party vendors and contractors Experience That Will Put You Ahead Of The Curve This role is multifaceted, requiring you to work across multiple departments in a global business. We're a high-performance team looking for someone who's comfortable working in a fast-paced and dynamic environment. • Advertising sales marketing with ad supported revenue or related experience • Background in the US media/advertising industry or experience working with media/advertising organizations • Experience managing a team of creative and data-led individuals • Experience with integrated marketing planning and execution (including digital, content, social, and events) • Experience producing branded content and events and understanding of production costs and requirements • Comfort with different types and sources of data, and ability to obtain insights from data • Experience with marketing automation tools and CRM systems • Experience building relationships, gaining trust and respect with cross-functional partners at all levels of seniority • Experience collaborating with senior executives • Experience managing change, conflict, and resolution What's In It For You The expected range for this role is $121,000 - $180,000 As well as more great perks, including: • Uncapped leave, because we trust you to manage your workload and time • When we hit our targets, enjoy a share of our profits with a bonus • Refer a friend and get rewarded when they join Future • Well-being support with access to our Colleague Assistant Programs • Opportunity to purchase shares in Future with our Share Incentive Plan Internal job family level Commercial 3 This is a Hybrid role from our New York office, working three days from the office and two from home. Who We Are We're Future, the global leader in specialist media. With over 3,000 employees, Future is a prime destination for passionate people worldwide. These employees work across 200+ media brands, providing trusted, expert content that educates and inspires action. Our specialist websites, magazines, events, newsletters, podcasts, and social spaces consume this content both online and off. We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it! Our Future, Our Responsibility: Inclusion and Diversity at Future We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone. Because a diverse team isn't just good for business. It's the Future. Find out more about Our Future, Our Responsibility on our website. Please let us know if you need any reasonable adjustments made so we can give you the best experience! #LI-Hybrid