Freestar

Compensation

Full Description

Marketing Manager, Content & Product Marketing (Ad Tech required - Remote) About Freestar: Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content. About the Role Freestar is seeking a hands-on, innovative Marketing Manager to elevate our brand presence and drive engagement through compelling content, strategic product marketing, and impactful design initiatives. The ideal candidate combines a storyteller’s mindset with an ad tech insider’s understanding — someone who can craft compelling narratives, create visually engaging materials, and support sales enablement efforts that drive pipeline growth. You’ll collaborate across the marketing, sales, and product teams to develop strategic content that elevates our voice in the market, supports go-to-market efforts, and builds engagement across digital channels. Key Responsibilities Content Creation & Strategy • Develop and execute a comprehensive social media and content strategy across relevant platforms (e.g., LinkedIn, YouTube, blog posts, website copy, and newsletters) to increase brand awareness and engagement. • Maintain a consistent tone of voice and ensure content aligns with brand, product, and corporate messaging. • Manage the content calendar and coordinate with internal stakeholders for timely publishing and amplification. • Measure content performance and optimize based on engagement metrics and audience insights. • Implement SEO best practices in all content creation to maximize organic reach and search engine visibility. Design & Visual Storytelling • Create design work for social graphics, sales collateral, infographics, and event materials using tools like Canva, Figma, or Adobe Creative Suite and ensure a cohesive and professional brand image across all materials. • Collaborate with external designers or agencies for larger design projects as needed. • Ensure all visuals meet brand standards and enhance content storytelling. Sales Enablement & Product Marketing • Develop clear, compelling product positioning and messaging that differentiate our solutions in the ad tech marketplace. • Create and update sales enablement materials, including one-sheets, pitch decks, and case studies. • Support go-to-market initiatives by collaborating with Sales and Product Marketing leadership to strengthen messaging, highlight key features, and amplify strategic partnerships. • Support industry event participation by preparing messaging, content, and collateral. Qualifications • 5+ years of marketing experience with proven success creating and managing digital content across multiple channels (LinkedIn, website, blog, social, etc.). Demonstrated experience creating and managing digital content across multiple channels (LinkedIn, website, blog, social, etc.). • 3+ years of experience in the ad tech industry (DSP, SSP, publisher solutions, data platforms, or related). • Strong writing, editing, and storytelling skills with a clear grasp of tone, voice, and technical nuance. • Experience translating technical concepts into audience-friendly language. • Working knowledge of design tools (Canva, Adobe Creative Suite, or similar). • Familiarity with CRM and marketing automation tools (e.g., HubSpot, or similar). • Comfortable collaborating across departments and balancing multiple projects with tight deadlines. Self-starter who thrives in a fast-moving, remote environment. • Experience managing or contributing to company social media channels. • Understanding of SEO, analytics, and content performance measurement. Why You’ll Love Working Here • A culture that values creativity, curiosity, and initiative. • A collaborative, transparent, and growth-minded team. • Opportunity to work on visible, high-impact marketing initiatives that influence our brand and business growth. • Competitive compensation and benefits, with flexibility and respect for work-life balance. What you can expect in return • Full-Time, Salaried Position • Medical, Dental, and Vision benefits • 401K with company match, vested immediately • The opportunity to be part of something BIG Freestar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. This role is not eligible for visa sponsorship.