Foundant + smartsimple

Compensation

Full Description

What You'll Do: Market Intelligence & Research Conduct comprehensive market research to identify opportunities, trends, and customer needs Analyze competitor features, functionality, and positioning strategies Monitor competitive landscape continuously and provide actionable insights to product and executive teams Track industry trends and emerging technologies that could impact our product strategy Support the accuracy of competitive battle cards and positioning documents Strategic Planning & Go-to-Market In partnership with sales leadership and sales enablement, support the development and lead the go-to-market messaging and positioning for new products and features In partnership with sales leadership and sales enablement, create comprehensive launch plans including messaging, positioning, and channel strategy Partner with product management to prioritize features based on market insights and customer feedback Define product and feature positioning that differentiates us in the marketplace Product Positioning & Messaging Train Sales Leadership and Account Executives on appropriate product and feature positioning. Support the creation of sales enablement materials including pitch decks, demo scripts, and objection handling guides Collaborate with Brand and Marketing Communications to ensure consistent messaging across all channels Work closely with CRO, VPs, and frontline managers to embed product marketing into the MEDDPICC sales process, ensuring alignment on metrics, economic buyers, decision criteria, and champion development. Support the creation of sales playbooks, messaging frameworks, objection handling guides, and competitive positioning aligned with MEDPICC stages. Translate product capabilities into quantifiable business outcomes, ROI models, and customer proof points that directly support Economic Buyer conversations. Partner with sales on strategic deals, contributing insights and messaging tailored to customer decision-makers. Gather feedback from deals lost/won to inform product and marketing strategy. Support the development of client-facing content (case studies, success stories, impact metrics) that helps reps build and equip strong champions within accounts. Cross-Functional Leadership Work closely with product management to influence product roadmap based on market insights Partner with sales teams to understand customer feedback and competitive dynamics Collaborate with marketing teams on demand generation and content marketing strategies Present market insights and strategic recommendations to executive leadership Build relationships with key customers and prospects to gather direct market feedback What You'll Need: 7+ years of product marketing experience, in B2B SaaS or technology companies 3+ years in a senior or leadership role with demonstrated ability to build teams and processes Proven track record of successful product launches and go-to-market execution across multiple products and multiple market verticals Experience conducting market research and competitive analysis across multiple products and multiple market verticals Background in both strategic planning and hands-on execution across multiple products and multiple market verticals Skills & Competencies: Strong analytical skills with ability to synthesize complex market data into actionable insights Excellent written and verbal communication skills Strategic thinking combined with tactical execution capabilities Experience with market research methodologies and competitive intelligence tools Proficiency in marketing automation platforms, CRM systems, and analytics tools Project management skills with ability to manage multiple initiatives simultaneously Personal Attributes: Demonstrates an entrepreneurial approach and excels at establishing processes from inception, effectively scaling solutions to meet enterprise requirements. Self-starter who can work independently while collaborating effectively across teams Curious and inquisitive nature with passion for understanding markets and customers Adaptable and resilient in fast-paced, changing environments Strong business acumen with understanding of commercial models and pricing strategies Preferred Qualifications: MBA or advanced degree in Marketing, Business, or related field Background with both enterprise and mid-market sales motions Previous experience building product marketing functions or teams Familiarity with product management principles and methodologies Why You’ll Love Working at Foundant, SmartSimple & GivingData: At the heart of everything we do is a commitment to innovation and making a positive impact. Whether you’re working on projects that empower not-for-profits, community foundations, or corporations, your contributions will help drive real-world change. We offer competitive salary and benefits, including tuition, and lifestyle reimbursements, and bespoke mindfulness and fitness initiatives. With our Flexible PTO policy, you’ll have the freedom to manage your time in a way that supports your personal well-being and professional success. We’re committed to your professional and personal development. With our merger, you'll have the chance to collaborate across teams, giving you exposure to diverse ideas, expertise, and projects that span multiple industries. As part of a larger organization, you’ll have even more opportunities to grow your career. Whether it’s exploring new roles, leadership opportunities, or shifting to a different department, we support internal mobility to help you achieve your career goals You’ll enjoy autonomy and responsibility, empowering you to approach your work creatively and independently, fostering innovation and independent thought. Employee recognition is a core part of our culture. When you do a great job, we make sure everyone knows about it! SmartSimple, Foundant, and GivingData are equal opportunity employers, committed to building a diverse workforce that represents the communities we serve. We welcome and encourage applications from all qualified candidates, and will consider all applicants without regard to race, color, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, Indigenous status, age, disability, or individuals who may require accommodation. In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act (AODA), and other applicable legislation, SmartSimple and Foundant are also committed to providing accommodations throughout the interview and employment process. Accommodations are available upon request for candidates participating in all aspects of the selection process. If you have accessibility requirements during the recruitment process and require accommodation, please contact hr@smartsimple.com.