Foster Farms

Compensation

Full Description

Salary Range $128,750-$160,950 per year Purpose of Position The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI. Essential Job Functions Brand Strategy & Execution • Lead and develop brand positioning, messaging, and equity across marketing channels. • Convert brand strategy into marketing plans that achieve business goals. • Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals. • Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights. Integrated Marketing & Campaigns • Lead end‑to‑end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels. • Partner with agencies to develop effective creative and media plans. • Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance. • Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks. Retail Media & Shopper Marketing • Lead retail media networks and e-commerce strategies to drive conversions and sales. • Partner with Sales and retailers to align media, merchandising, and conversion strategies. • Optimize the shopper journey, linking media investment to sales performance. • Identify and scale high-performing tactics across retailers and platforms. Media, Agency & Partner Management • Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance. • Review media performance across platforms, identifying optimization opportunities and risks. • Manage influencer programs end-to-end, including briefing, execution, and performance evaluation. Budget Ownership & Performance Analysis • Own the media budget for the brands, including planning, pacing, and tracking. • Manage spend proactively, identify reallocation opportunities to maximize ROI and post‑campaign reports to inform future planning. • Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time. • Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact. Team Collaboration • Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes. • Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution. • Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs. Required Qualifications & Experience • Bachelor’s degree in Marketing, Business, or related field • 7+ years of experience in brand management, integrated marketing, or CPG marketing • Proven experience leading integrated marketing campaigns with measurable business outcomes • Excellent communication, presentation, and project management skills • Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion • Experience with retail media networks and shopper marketing • Strong analytical skills with the ability to translate performance data into insights and recommendations • Experience managing agencies and cross‑functional partners • Must reside in PST, MST or CT time zones Preferred • Experience in food and grocery marketing • Master's degree in marketing, communications, business, or equivalent • Experience in media measurement and ROI analysis methodologies • Experience leading cross-functional teams to drive marketing initiatives • Exposure to consumer research, insights, research methodologies, and measurement frameworks • Experience managing brand‑level budgets • Exposure to innovation launches and lifecycle management Success in This Role Looks Like • Delivers measurable performance gains in awareness, trial, and sales • Drives strong ROI through effective campaign execution and optimization • Manages budgets tightly with clear performance accountability • A trusted partner to Sales, Category, and Innovation Foster Farms ACTION Guiding Principles • Accountability: Deliver on commitments. • Collaboration: Achieve more by working as a team. • Truth-Seeking: Be open-minded and act with humility. • Initiative: Be proactive and lead with a growth mindset. • Ownership: Take responsibility for results. • Nimble: Operate with speed and agility. Why Join Foster Farms? This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.