Fortive

Compensation

Full Description

Description: • Lead the implementation, management, and optimization of marketing automation systems, revenue operation systems, ABM systems and CRM integrations. • Own website experience and eCommerce engine (Gordian.com, RSMeans.com) leveraging user experience best practices, SEO/GEO/AI optimization, enhancing the visitor experience and leveraging strategic product positioning to increase conversions and boost transactions. • Partnering with finance and sales, develop and update the sales & marketing waterfall. Develop, analyze, and report on key metrics to gauge marketing and sales effectiveness and business impact. • Drive lead management processes, including lead scoring, segmentation, and nurturing strategies. • Architect marketing campaigns that customize the value proposition to unique digital buyer journeys and drive growth in targeted verticals rooted in VOC. • Align sales and marketing teams on campaigns, lead prosecution process, and facilitate seamless execution. • Manage key marketing systems and tools: Marketo, Qualified, 6Sense, WordPress, Magento, Asana, Canto, ZoomInfo, etc. • In collaboration with the Data Ops team, own the analytics and reporting to measure marketing program effectiveness in pipeline generation and new business acquisition. • Own program management to ensure effective campaign and program execution. • Champion and leverage AI tools and processes to drive efficiency through automated workflows. • Champion customer journey engagement and intent data for effective and efficiency segmentation and messaging. • Own budget development and tracking, including ROMI and ROI of marketing programs. • Foster organizational talent, team growth and champion the adoption of FBS/process improvement practices within the department. Requirements: • Bachelor's degree in Marketing, Business, Finance, or a related field; Master’s degree preferred. • 7+ years of experience in digital marketing, marketing ops, or revenue ops within B2B high-tech industries, 3+ years managing a team. • Experience in managing complex website operations and familiarity with Magento or Shopify, WordPress, Google Tag Manager, Google Analytics, Boomi, Identify Server, and other relevant platforms. Knowledge of UX/UI, SEO & AI optimization best practices. • Strong technical background with experience in systems integration, API management, and marketing automation tools. Marketo, Salesforce, Salesloft, 6sense, Qualified, Optimizely, etc. • Excellent communication and stakeholder management skills, including with senior leaders. • Excellent analytical, leadership, and project management skills. • Proven track record of working with cross-functional teams to achieve revenue and retention goals. • Comfortable leading complex change and optimizing processes for accelerated revenue growth. • A track record of scaling processes, removing friction, and improving visibility in complex orgs. • Experience managing budgets, agencies, vendors, or external partner workflow Benefits: • Medical, dental, vision, life and LTD insurance • HSA • 401(k) retirement plan