Fortive

Compensation

Full Description

Responsibilities include developing the strategy, talent, and execution of integrated plans to meet pipeline targets, as well as measuring the return on investment and optimizing based on performance. Develop a global demand generation strategy that supports Gordian growth strategic plan. End-to-end coordination and management of integrated demand generation programs including planning, promotion, execution, optimization, and reporting for programs designed to grow and accelerate the pipeline, ultimately driving revenue Work with both the sales, product, and marketing team members to support go-to-market efforts and to develop successful strategies and campaigns that attract new customers and support existing customer growth. Drive segmented approach to messaging and program development throughout buyer journey Continuously measure and optimize programs to maximize ROI. Manage paid digital strategy, optimization, and budget. Coach and mentor a team of high-performance marketers executing the campaign, paid digital, and field marketing activities. Drive ABM best practices and techniques for 1:1, 1: few, 1: many program execution. Own Intent and engagement data and develop program triggers to move through buyer journey Own website engagement data management, and intent data and optimize for pipeline performance Align with the Gordian inside sales, enterprise sales, business development, and go-to-market leadership team on business goals and priorities. Stay abreast of market dynamics, buyer needs, and competitive pressures Stay abreast of latest marketing practices and be willing to experiment. Drive adoption of AI tools to automate programs and drive team efficiency. > Bachelor's degree, plus 4+ years in a global marketing leadership role, 8+ years of marketing experience. Proven track record of developing ABM & digital strategies and supporting digital marketing programs in a high growth SaaS and services environment. Proficiency with Salesforce, Marketo, Qualified, and ABM platforms (e.g.6Sense) Proficiency in leveraging AI tools to automate and improve program efficiency Metrics-driven management approach with strong data-drive, analytical mindset Adaptable to different team members' work styles and personalities. Prior experience in the construction space is highly desirable