FORONE MEDIA

Compensation

Full Description

Paid Marketing Specialist（Paid Social & Search） Remote | Full-time | Flexible Work-from-Home About the Role We are looking for a Paid Marketing Specialist with strong hands-on experience in paid social and search advertising to plan, execute, and optimize performance-driven campaigns. This role is ideal for someone with around 3 years of experience, who is data-driven, detail-oriented, and reliable, and who understands how to drive measurable ROI through disciplined campaign management. You will manage campaigns across platforms such as Google Ads, Facebook, Instagram, and Pinterest, with a weekly media spend of approximately USD 30,000. ⸻ Key Responsibilities • Plan, execute, and optimize paid media campaigns across Google, Facebook, Instagram, and Pinterest, with a strong focus on ROI and performance KPIs. • Manage and allocate advertising budgets strategically, continuously optimizing spend across channels based on performance. • Monitor key performance metrics including CPC, CPM, CTR, conversion rate, and ROAS, and make data-backed optimization decisions. • Conduct A/B testing and structured experiments on creatives, audiences, bidding strategies, and budgets to improve campaign efficiency. • Collaborate with the social and creative teams to develop platform-optimized ad creatives (copy, images, and video). • Analyze and interpret campaign data, providing clear insights and regular performance reporting. • Make real-time adjustments to reduce inefficient spend and scale high-performing campaigns. • Stay up to date with platform updates, advertising tools, and best practices in paid media and analytics. ⸻ Qualifications Required • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. • 3+ years of hands-on experience managing paid social and/or paid search campaigns, ideally with performance- or ROI-driven goals. • Solid experience with Google Ads and social advertising platforms (e.g., Facebook Ads Manager). • Strong analytical skills and confidence in using data to guide optimization decisions. • Proven experience with A/B testing, audience targeting, and creative optimization. • Highly organized, detail-oriented, and able to manage multiple campaigns efficiently. • Comfortable working independently in a remote environment. • Ability to communicate in Mandarin (Putonghua). Nice to Have • Experience in the fashion or retail industry. • Familiarity with broader digital marketing channels such as email marketing or SEO. • Proficiency in both English and Mandarin. • Collaborative mindset and strong communication skills. ⸻ Benefits • Competitive compensation • 401(k) matching • Health insurance • Paid time off • Opportunity for career growth and advancement • Flexible remote work arrangement