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FO

Ford

via Eightfold

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Digital Product Manager, Retail Mobile App

Palo Alto, California, Dearborn, Michigan
Full-time
Posted 1/11/2026
Direct Apply
Key Skills:
Product management
Agile methodologies
Stakeholder management

Compensation

Salary Range

$120K - 200K a year

Responsibilities

Manage product lifecycle, define product strategy, and collaborate with cross-functional teams to deliver digital products.

Requirements

Requires 4+ years of professional experience in product management, technical expertise in embedded software, and familiarity with Agile methodologies.

Full Description

As a Digital Product Manager at Ford, you will work cross-functionally to ensure the products we build will meet and elevate our customer's experience in the service area of the Ford & Lincoln app. Through listening to customer data and feedback, you will work to define new digital products to enhance the service experience in Ford & Lincoln retail apps. Work with a team to define product artifacts (PRDs, PRFAQs, Strategy Documents) for digital products Manage product lifecycle, prioritize product backlog, collaborate with design and engineering teams, gather and analyze market and customer data. Maintain a balance between business viability, user desirability and technical feasibility while delivering software products with a team. Work hands-on with the development team to prioritize, plan, and deliver software that creates excellent user experiences. Conduct product experiments, user interviews and other validation techniques to gather customer and product insights. Analyze quantitative data to make sure it is guiding us to make the best decisions for our customers. Work with global market leaders and translation teams to ensure product-market fit. Established and active employee resource groups Bachelor's Degree required 3+ years as a product manager, with successful product launches in the past 3+ years defining product vision, strategy, product roadmaps 3+ years' experience with Figma's prototyping features and managing product development using Jira Ability to build and manage product backlogs; can define and prioritize product features Strong leadership and communication skills to manage stakeholders across the organization Experience successfully leading collaborative efforts among engineering, design, and business teams to achieve shared objectives." Experience working on hardware/software products A deep passion for your customers, their needs, and for building/shipping products to meet these needs Demonstrated effectiveness in complex organizations Solid analytical skills Familiarity with Agile Software Methodologies (Scrum, eXtreme Programming, Kanban) Strong interest in the automotive space Curiosity around new technologies and a strong desire for continued learning Proficiency in Microsoft Office Suite 4+ years full time professional experience Embedded software expertise

This job posting was last updated on 1/12/2026

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