Footwear Industry

Compensation

Full Description

About the Role We are seeking an experienced and visionary Marketing Executive to lead the development and execution of our U.S. marketing strategy. Employer name to be disclosed during interview process. This role will drive brand awareness, consumer engagement, and revenue growth through integrated, data-driven marketing initiatives that align with our broader business objectives. You will play a critical role in shaping brand positioning, accelerating direct-to-consumer growth, and leading high-performing teams to deliver impactful and culturally relevant campaigns. What You’ll Do • Strategic Marketing Leadership - Define and execute a cohesive U.S. marketing strategy that strengthens brand equity, increases market share, and supports long-term growth goals. • Team Leadership - Lead and inspire large, diverse, and cross-functional teams, fostering a collaborative, high-performance culture with clear accountability and direction. • Integrated Marketing & Campaigns - Oversee the planning and execution of consumer-facing campaigns across digital, retail, and editorial channels, ensuring consistent messaging and measurable impact. • Endorsements - Manage high-profile athlete, celebrity endorsement agreements, leveraging these relationships to elevate brand visibility and drive product insights. • Digital & Direct-to-Consumer Strategy - Advance direct-to-consumer marketing initiatives, leveraging technology and digital platforms to create meaningful connections with consumers and athletes at the pace of culture. • Market & Consumer Insights - Translate market trends and audience insights into actionable strategies that inform product development, go-to-market plans, and brand messaging. • Budget Management - Own the marketing budget, including planning, forecasting, and allocation across key initiatives and strategic programs. • Seasonal Planning - Lead end-to-end seasonal planning processes, including concept map creation, prioritization, and providing strategic guidance to global and regional teams to ensure alignment and execution excellence. • Innovation & Brand Evolution - Stay ahead of changing consumer behaviors and industry trends, introducing innovative and disruptive marketing approaches that evolve brand positioning. • PR & Communications - Lead and shape storytelling and PR strategy, driving consistent media placement and increasing share of voice through proactive communication efforts. What You Bring • 10+ years of progressive marketing experience with proven success delivering integrated marketing strategies, ideally in footwear, apparel, or consumer lifestyle brands • Strong background in leading large, cross-functional teams and managing complex marketing ecosystems • Demonstrated ability to develop bold, market-defining ideas and translate strategy into execution • Expertise in digital marketing and direct-to-consumer growth • Excellent communication, presentation, and stakeholder management skills • Highly analytical, data-driven, and results-oriented approach • Collaborative, high-energy leader who energizes those around them Education Bachelor's degree or higher in Marketing or a related field, or an equivalent combination of education, experience, and training. Who You Are • A strategic and creative leader who thrives in fast-paced environments • Collaborative, agile, and solutions-oriented • Comfortable navigating ambiguity and driving change • Passionate about building strong brands and high-performing teams • Business-focused mindset combined with natural positivity If you are a forward-thinking marketing executive who is ready to shape the future of a dynamic and evolving brand, we invite you to apply!