Florida Blue

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Digital Marketing Associate will support the Director of Digital Marketing with digital marketing and search engine optimization (SEO) strategy and execution on Guidewell's digital acquisition platforms. The Digital Marketing Associate assists in the prioritizing, coordinating, resourcing, and implementing digital marketing tactics across GuideWell brand websites and other digital assets. • Design, implement and continuously improve digital marketing and SEO strategies • Develop and execute upon a framework for determining keyword and content prioritization • Partner with segment owners, copywriters and other internal stakeholders to develop and implement content that supports SEO efforts • Monitor and analyze performance using platforms such as Google Analytics and Conductor • Provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio • Research and identify technical fixes and opportunities that will drive improved SEO • Partner with IT to ensure improvements are implemented correctly • Stay up-to-date on ever-changing marketing trends to understand and leverage best practices for digital marketing and SEO • Support the Assistant Digital Marketing Manager in the organization and prioritization of incoming requests for the digital marketing team • Implement requests or assign them to other team members as needed • Work within the team’s project management and content management systems to ensure incoming requests are managed in a timely and accurate manner • Assist other digital marketing team members with digital marketing tasks and projects as needed • Ensure partners, stakeholders and requestors understand the digital marketing team’s processes and requirements • Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites • Manage, organize and update team documents, including standard operating procedures and copy decks for key sections of the site, as needed Qualifications • 1+ years related work experience in digital marketing and SEO coordination, planning and tactical experience • Related Bachelor’s degree or additional related equivalent work experience in brand, marketing, communications or related field • 1+ years related work experience in marketing for digital platforms and associated analytics • Experience with both technical and content-driven SEO • Demonstrated knowledge of how to create, test and optimize digital content • Desire to develop a deep understanding of marketing • Strong attention to detail • Ability to multitask and handle meeting deadlines • Excellent oral and written communication skills • Willingness to collaborate effectively in a dynamic, rapidly changing, team-based environment • Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities • Proficiency in using Microsoft Office suite (Excel, Word, PowerPoint, Outlook) Requirements • Experience working within a project management platform • Experience working within a content management system • Experience working within Conductor or similar SEO and content marketing platform • Experience with Google Analytics and Google Data Studio / Looker Studio • Experience working with and coordinating multiple clients and stakeholders • Ability to resolve issues and barriers • Ability to build relationships within partners and stakeholders across the organization and external partners • Business acumen of project planning and implementation Benefits • Medical, dental, vision, life and global travel health insurance • Income protection benefits: life insurance, short- and long-term disability programs • Leave programs to support personal circumstances • Retirement Savings Plan including employer match • Paid time off, volunteer time off, 10 holidays and 2 well-being days • Additional voluntary benefits available • A comprehensive wellness program