via Ashby
$208K - 315K a year
Lead Flock Safety's communications strategy, manage crisis and issues, and shape the organization's narrative to build trust and influence perception.
Over 12 years of senior leadership experience in communications, proven crisis management skills, strong media relationships, and experience supporting executive communications.
Who is Flock? Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation. We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact. With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you. The Opportunity As Flock Safety’s visibility and impact continue to grow, we’re seeking a Vice President of Communications to shape a clear, credible, and compelling narrative around the public value Flock delivers across communities nationwide. This leader will elevate how ethical, transparent technology deployment drives safety outcomes and builds trust at scale. This is a rare opportunity to operate at the intersection of public safety, technology, media, and policy—partnering with journalists, third-party organizations, and public stakeholders during a defining moment for the industry. The Vice President of Communications will own Flock Safety’s end-to-end communications strategy, with a dual mandate: Lead with authority in high-stakes moments, owning crisis, issues, and reputational management. Proactively shape a values-led narrative that builds trust, influences perception, and positions Flock as a thoughtful, responsible leader in public safety technology. This is a highly visible role requiring exceptional judgment, speed, and composure under pressure—paired with the ability to think long-term about narrative, positioning, and credibility. Key Responsibilities Proactive Narrative & Thought Leadership Define and drive Flock Safety’s core narrative, ensuring consistency across press, owned channels, executive messaging, and customer communications. Shift the organization from reactive to proactive by elevating stories of impact, responsibility, innovation, and trust. Lead executive communications, including CEO positioning, speaking opportunities, op-eds, and interviews. Build and maintain strong relationships with top-tier national, technology, and policy reporters. Crisis & Issues Management Serve as Flock’s primary communications leader during rapid-response situations, including negative press, misinformation, and sensitive policy moments. Continuously evaluate and strengthen crisis communications plans, messaging frameworks, and escalation protocols. Partner closely with Legal, Policy, Product, and Executive Leadership to ensure accurate, aligned, and timely responses. Act as a trusted advisor to executives on reputational risk and public response strategy. Team Leadership & Execution Lead, develop, and scale a lean, high-impact communications team. Establish clear priorities, workflows, and expectations to move quickly without sacrificing quality. Partner cross-functionally with Marketing, External Affairs, Policy, Product, Customer Success, Sales, and People teams. The Skillset 12+ years of communications experience, including senior leadership roles. Proven experience leading crisis communications in high-visibility, highly scrutinized environments (e.g., technology, public safety, government, or policy-adjacent industries). Demonstrated success reshaping public narratives over time—not just managing press. On-air experience across TV, radio, and/or long-form podcasts, including executive coaching ahead of appearances. Exceptional judgment, clarity of thought, and ability to operate under pressure. Strong media relationships and executive presence. Experience managing and scaling small, high-performing teams. Experience supporting investor relations. 90 Days at Flock At Flock, we believe strong outcomes are built through momentum—good days lead to good weeks, which lead to good months. This 90-day plan outlines how a leader in this role would onboard, build context, and begin delivering impact. It is intentionally high-level and represents a preview of the approach, not a detailed execution plan. The First 30 Days: Listen, Learn, and Build Context The first month is focused on immersion and trust-building, with an emphasis on understanding Flock’s mission, culture, customers, and operating environment. Key themes include: Building strong relationships with executive leadership and cross-functional partners Gaining firsthand exposure to customers, communities, and the public safety ecosystem Developing an informed understanding of existing narratives, risks, and opportunities Learning how decisions are made, teams collaborate, and information flows across the organization By day 30, this role will have a clear baseline view of stakeholder expectations, external perception, and internal operating rhythms—grounded in real conversations, not assumptions. The First 60 Days: Shape, Test, and Align With foundational context established, the second phase focuses on translating insights into structure and early execution. Focus areas include: Developing a clear, values-led narrative framework aligned to Flock’s mission and responsibility Adapting messaging for different audiences while maintaining consistency and credibility Pressure-testing narratives through real-world feedback Strengthening internal readiness through alignment, coaching, and scenario planning This phase prioritizes iteration over perfection—testing, learning quickly, and aligning leadership around a confident, shared point of view. 90 Days & Beyond: Activate and Operationalize The final phase shifts from building to scaling, with an emphasis on durable systems and measurable impact. Key outcomes include: Activating messaging across priority channels and stakeholders Establishing clear measurement and feedback loops to assess narrative impact Creating a sustainable operating cadence for the function Aligning leadership on priorities, success metrics, and long-term direction By day 90, this role is operating with clarity, momentum, and trust—supported by a forward-looking roadmap aligned to Flock’s growth, reputation, and mission. Salary & Equity This role offers a starting salary range of $208,000–$315,000, along with Flock Safety stock options. Base salary is determined by job-related experience, education and training, and market factors. Flock does not offer bonuses. Your recruiter will discuss compensation in detail during the first conversation. Location This role is based on the East Coast, with opportunities for in-person collaboration. The Perks 🌴 Flexible PTO plus 11 company holidays ⚕️ 100% employer-paid health benefits (Medical, Dental, Vision) with HSA match 👪 Paid Parental Leave: 12 weeks at 100%, with additional recovery time for birthing parents 🍼 Fertility & Family Benefits through Maven, including a $50,000 lifetime benefit for adoption, surrogacy, or fertility expenses 💖 Caregiver Support through Cariloop 💸 Carta Tax Advisor access for equity and tax planning 💚 Employee Resource Groups (ERGs) 💻 WFH Stipend: $150/month 📚 Productivity Stipend: $300/year 🏠 Home Office Stipend: $750 one-time 🐾 Pet Insurance through Pumpkin If an offer is extended and accepted, this role requires the ability to obtain and maintain Criminal Justice Information Services (CJIS) certification, including a fingerprint-based background check, in accordance with FBI CJIS Security Policy requirements. Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together. If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process. At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level. Flock Safety is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock Safety will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock Safety role, please report it to recruiting@flocksafety.com
This job posting was last updated on 1/8/2026