Flo Health Inc.

Compensation

Full Description

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a freelance content creator based on the US East Coast to be the face of our women’s health and wellness storytelling for 40+ audiences. This person will work closely with our social media manager to create scroll stopping perimenopause content that converts. This person should have a thorough understanding of TikTok and Instagram storytelling and will be involved throughout the entire process from pitch to publish. Key Responsibilities • Relatable Storytelling: Transform perimenopause and health-related insights into snackable, trustworthy content that builds awareness and community engagement. • Product Storytelling: Develop content that explains Flo’s features and product value in ways that feel approachable and relevant to a 40+ audience. • Trend led Storytelling: Ability to identify trend opportunities for perimenopause and turn content around quickly. • Collaboration: Work with Flo’s internal teams to align social content with brand and product priorities while staying audience-first. Profile We’re Looking For • US-based (East Coast) • Experience creating and fronting social content that resonates with 40+ audiences. • Proven ability to translate medical/product topics into accessible, engaging storytelling. • Has an established network of freelance editors, videographers, and creative collaborators. • Experience in filming and producing content independently. • Independent, proactive, and comfortable working in a fast-paced, test-and-learn environment. • Personal experience of perimenopause is a strong plus. Contract Details • Freelance 1-2 days per week, 3 months required. Likely to be extended. • Remote, East Coast US preferred. • Compensation based on experience and project scope. How We Work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What You'll Get We support impact with meaningful reward. Here’s what that looks like: • Competitive salary and annual reviews • Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • Flexible office + home working, up to 2 months a year working abroad • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.