Firstunion

Compensation

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US Consumer Insights & Market Research Specialist Location: United States (Remote-friendly, with frequent US travel) Industry: Vaping / Smoke-Free Products ABOUT THE ROLE • We're looking for a hands-on, curious, and analytical Consumer Insights & Market Research Specialist to help us understand nicotine consumers (in particular vapers) across the US. • You’ll collect data, talk to retail shop owners, analyze trends (like flavor and product format preferences), and turn insights into actionable input for our product and brand teams. • This is a great opportunity for someone early in their career who’s passionate about consumer behaviour and eager to be in the field. RESPONSIBILITIES • Conduct store visits and interviews to gather real-world insights • Design and run surveys (Qualtrics, SurveyMonkey, Google Forms, etc.) • Analyze trends in flavor preferences, product formats, dual usage, pain points • Segment consumers by behaviour and demographics • Extract and evaluate data from online sources, reports, and databases • Design, execute, and analyze large-scale consumer research surveys to support data-driven product and marketing decisions • Ability to turn qualitative feedback into meaningful patterns and themes • Provide the Product Team with insights that drive informed, consumer centric decisions. • Interact with customers to share insights and/or present product solutions REQUIREMENTS • 2+ years in market research, consumer insights, or related field • Experience with survey tools and basic data analysis (Excel/Sheets) • Comfortable speaking with consumers and store owners • Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset • Willingness to travel frequently across the US (especially around your location) and to spend significant time going from shop to shop and meeting with consumers • Industry experience in vaping, FMCG, or tech is a plus • Ability to navigate ambiguity and adapting research plans based on evolving business needs • Comfortable working remotely, including working in a Chinese company • Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required) BONUS SKILLS • Data visualization tools (Power BI, Tableau, etc.) • Understanding of consumer behavior in highly regulated and/or food & beverages industries • Interest in trends, product innovation, or lifestyle categories Czech Consumer Insights & Market Research Specialist Location: Czech Republic (with frequent travel inland and to Slovakia, Germany, and other nearby countries) Industry: Vaping / Smoke-Free Products ABOUT THE ROLE We’re looking for a motivated and hands-on Consumer Insights & Market Research Specialist based in the Czech Republic. You’ll help us understand what nicotine consumers (in particular vapers) want, how they behave, and how we can better serve them. This role combines fieldwork (store visits, interviews) with data analysis and trend tracking. You'll support product development and brand strategy with real insights from real people. RESPONSIBILITIES • Visit stores to observe behavior and speak with store owners & consumers • Run surveys and interviews to understand consumer needs • Track trends in flavor preferences, product formats, demographics, dual usage, etc. • Identify pain points in the user journey and buying process as well as hierarchy of user needs • Segment consumers, analyze data, extract insights and compare across countries • Ability to turn qualitative feedback into meaningful patterns and themes • Provide the Product Team with insights that drive informed, consumer centric decisions. • Create clear, simple reports to support internal teams • Interact with customers to share insights and/or present product solutions • Be part of the Product Team to share insights and support decision-making REQUIREMENTS • 2+ years in market research, insights, or a related field • Experience with surveys and fieldwork (e.g. store visits, interviews) • Strong in basic data analysis (Excel/Sheets) • Good Czech, good English, good German or Chinese a plus • Willing to travel regularly in Europe (especially around your location) and to spend significant time going from shop to shop and meeting with consumers • Strong communication skills (good conversationalist, socially adept and communicative) and a proactive mindset • Experience with survey tools (SurveyMonkey, Qualtrics, Google Forms) • Background in FMCG, vaping, tech, or similar industries is a plus • Ability to navigate ambiguity and adapting research plans based on evolving business needs • Comfortable working remotely, including working in a Chinese company • Flexibility with working hours to accommodate collaboration with China-based HQ and team (early mornings or late evenings may occasionally be required) Bonus Skills • Data visualization tools (Power BI, Tableau, etc.) • Understanding of consumer behavior and product trends in highly regulated or food and/or beverages industries • Experience working with regulated products or consumer lifestyle brands