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First Citizens Bank

First Citizens Bank

via LinkedIn

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Manager, Customer Insights

Anywhere
Full-time
Posted 10/19/2026
Verified Source
Key Skills:
Qualitative and quantitative research
Consumer and customer insights
Customer experience research
Research strategy and methodology
Executive storytelling and presentations
Stakeholder influence
Product innovation

Compensation

Salary Range

$108K - 180K a year

Responsibilities

Lead customer and market research, synthesize findings into strategic recommendations, and advise business leaders on customer-informed decisions.

Requirements

Requires a bachelor's degree and 8 years of experience, or a high school diploma and 12 years of experience in financial services; prefers 8+ years in insights, research, customer experience, strategy, or a related field.

Full Description

Overview This is a remote role that may be hired in the following states: California, North Carolina and Washington At First Citizens Bank, we believe meaningful careers are built through meaningful relationships. For more than 125 years, we've supported our clients, communities and colleagues through a culture rooted in connection, collaboration and long-term success. We're looking for an experienced Manager, Customer Insights professional who is passionate about understanding customers and helping business leaders make more informed decisions. Success on this role comes from translating customer and market understanding into clear implications, strategic recommendations, and meaningful business action. This Manager, Customer Insight role sits at the intersection of market research and voice of customer insights at a large top 20 bank. The person in this role will help business leaders better understand customers, identify opportunities, solve problems, and make more informed customer-centric decisions. This is a highly collaborative role that supports a wide range of stakeholders across the organization, including senior leaders. Success requires building strong relationships, understanding business objectives, appropriately challenging assumptions, and serving as a trusted advisor who helps stakeholders make customer-informed decisions. Responsibilities & Qualifications Duties & Responsibilities: • Lead and execute qualitative and quantitative research across customer experience, brand, awareness, messaging, competitive positioning, and strategic business priorities. • Partner with stakeholders to define business questions, select appropriate methodologies, and translate needs into actionable research plans. • Analyze customer/voice of the customer feedback, research studies, market intelligence, and business data to identify opportunities, risks, and emerging needs. • Translate findings into clear business implications, recommendations, and prioritized actions. • Create executive-ready presentations focused on the so what, business impact, and recommended next steps. • Serve as a trusted thought partner across Marketing, Product, Customer Experience, Sales, Strategy, and business leadership teams. • Champion customer-informed decision making and increase the adoption and impact of research across the organization. Qualifications Minimum Required Education and Experience: Bachelor's Degree and 8 years' experience OR High School Diploma or GED/Equivalent and 12 years' experience in Financial Services Preferred Skills • 8+ years of experience in market research, customer insights, Voice of Customer, customer experience, strategy, consulting, or related fields • Strong qualitative and quantitative research expertise • Demonstrated ability to influence stakeholders and decisions without direct authority • Strong business acumen and ability to connect customer insights to business outcomes • Exceptional analytical thinking, synthesis, storytelling, and presentation skills • Experience presenting findings and recommendations to senior leaders • Comfortable operating with ambiguity, prioritizing competing demands, and independently driving work forward Additional Information If hired in California, or Washington the base pay for this position is generally between $108,477.27 and, $180,000. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment. Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

This job posting was last updated on 10/26/2026

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