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FT

Fifth Third Bank

via Workday

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Senior Manager, Digital Products and Channels (Consumer Digital)

Cincinnati, Ohio
Full-time
Posted 2/7/2026
Direct Apply
Key Skills:
Data analysis
Product management
Cross-functional collaboration

Compensation

Salary Range

$Not specified

Responsibilities

Define and execute strategic roadmaps for digital banking products, deliver customer value, and lead cross-functional teams.

Requirements

Experience in digital product management, strong analytical skills, and the ability to influence without authority, with no specific skills or industry experience matching your background.

Full Description

Make banking a Fifth Third better® We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. Why this role We’re building the future of consumer digital banking—at scale—and we’re looking for smart, self‑driven problem solvers from technology, product, marketing, and banking (plus e‑comm, telco, healthcare, logistics, fintech, SaaS). We operate at a just‑right size: small enough for you to truly own the roadmap, big enough to have dedicated Engineering, Design, Data, and Risk partners to help you deliver. You will sit within yards of the people you need to get the job done (and escalate when needed)—CTOs, CIOs, Product Leaders, and Strategy Officers—so decisions happen fast. We want smart, driven people who love to solve tough problems—especially ambiguous ones that require structured thinking and cross‑functional collaboration. And yes, you may have heard the news: we’re acquiring Comerica —which means plenty of real, meaty problems (and customer impact) from day one. Post‑close, we become the **ninth‑largest U.S. bank** with approximately **$290B** in assets—so you’ll be building for customers at national scale. In addition to company-wide growth, the Bank recently won the JD Power award for Best Mobile App. Joining our team means joining the team that had a strong hand in that distinction. What you’ll do (own it end‑to‑end) Set strategy & outcomes: Define a clear, outcome‑based roadmap for a mobile, web, or emerging channel/product; keep teams focused on the few things that matter. Deliver customer value fast: Launch and iterate on high‑impact journeys—onboarding, authentication/identity, money movement, alerts, self‑service. Turn ambiguity into clarity: Frame problems, size opportunities, test hypotheses, and ship measurable results. Lead with influence: Align Engineering, Design, Operations, Marketing, Finance, and Legal/Compliance/Risk without relying on authority. Make scale your superpower: Manage vendors/SLAs and integrations to raise reliability, performance, and cost‑effectiveness. Measure what matters: Use analytics, research, and experimentation to grow adoption, improve NPS/CSAT, and remove friction. Build capability: Coach a small, mighty team; uplevel talent; instill healthy rituals and decision clarity. Who you are (skills first, backgrounds many) Outcomes > pedigree. You’ve shipped complex, customer‑facing products or growth initiatives at scale—regardless of industry. Customer‑obsessed + commercially sharp. You connect experience, metrics, and business impact. Structured problem solver. You’re comfortable with experimentation and can explain trade‑offs simply. Influencer in a matrix. You move diverse partners forward—especially in regulated contexts. People leader & culture builder. You give candid feedback and create psychological safety. Analytically fluent. You use data to decide; SQL/experimentation literacy is a plus. Adaptable. Calm under change; decisive with incomplete information. Banking experience is not required. Regulated industry experience is a plus. What success can look like (first 6–12 months) A focused, socialized roadmap with clear KPIs and owners. Adoption/activation in priority journeys; ↓ cycle time; ↓ customer‑impacting incidents. Fewer friction points verified by analytics + Voice of Customer; visible NPS/CSAT lift. Strong partner alignment across Risk/Compliance—speed with the right guardrails. How we work Ownership with leverage: You own strategy and outcomes; you’re supported by dedicated cross‑functional partners. Lean discovery, iterative delivery: Ship, learn, improve. Risk as an enabler: We design with controls up front—so great customer experiences are also safe and compliant. Real scale to play with: Integration work tied to the Comerica acquisition gives you meaningful puzzles with millions of customers in mind. Qualifications (guideposts, not gatekeepers) Bachelor’s degree required; MBA/advanced degree preferred or equivalent experience. ~7+ years in digital product/channel management or a comparable track record delivering complex products at scale. Excellent communication; proven ability to influence without authority. People leadership experience and a record of developing talent. Risk & Compliance accountability Openly surface risks and issues, follow policies and procedures, and ensure actions drive a positive customer experience. Operate within risk appetite while identifying, assessing, managing, monitoring, and reporting risks of all types. Senior Manager, Digital Products and Channels (Consumer Digital) At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day. The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance. Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner. LOCATION -- Cincinnati, Ohio 45202 Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee. Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status. Introduce yourself to our team to stay connected on future opportunities. We look forward to finding the right place for you. Are you ready to take the next step? Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust.

This job posting was last updated on 2/11/2026

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