via Ladders
$120K - 150K a year
Translate complex data and product capabilities into compelling narratives, develop go-to-market strategies, and create sales enablement content.
5+ years in product marketing, experience with fraud prevention or identity solutions, proficiency with marketing tools, and content creation skills.
Job Description The Product Marketing Manager is a strategic storyteller and market analyst who turns complex data and product capabilities into compelling narratives that engage buyers and empower Sales. Serving as the link between product, sales, and partner teams, you will blend insights and creativity to showcase Experian's competitive advantage. You will drive go-to-market strategy, messaging, and positioning for fraud prevention and identity solutions. This is a remote position. You will report to the Sr. Director of Portfolio Marketing. You'll have opportunity to: • Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends. • Translate data and customer insights into clear stories for our teams, partners, and buyer personas. • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates. • Gather and share market intelligence across teams to support informed decision-making. • Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions. • Design sales enablement programs, including guides and training workshops. • Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies. • Capture and showcase client success stories to strengthen customer advocacy. Qualifications • Qualifications • Bachelor's degree in Marketing, Business, or related field. • 5+ years of experience in product marketing. • Knowledge of fraud prevention, identity verification, and risk management solutions. • Experience with competitive intelligence, market research, and win/loss analysis. • Proficiency with marketing tools and platforms (Salesforce, Airtable, Wrike. • Product communication and product storytelling experience. • Experience managing multiple projects and working across teams. • Experience creating content and delivering training for sales and partner teams. Additional Information Benefits/Perks: • Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays • Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html • #LI-Remote At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others. Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site. Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity. Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
This job posting was last updated on 1/15/2026