Experian

Compensation

Full Description

Description: • Develop marketing strategies and campaigns that improve our brand presence and drive traffic and leads. • Share our story through compelling content and increase pipeline growth. • Help build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels. • Plan, develop and execute successful marketing strategies, integrated campaigns and tactics that boost our brand reputation, build pipeline and drive revenue. • Develop content marketing plans across channels including; websites, blogs, events, email, e-newsletters, social media that attracts and converts the target market. • Produce valuable content that engages, educates and motivates target groups and fuels external marketing campaigns to promote rankings, engagement and leads. • Own the implementation of marketing plans and tactics, taking strategies from concept to successful execution across relevant channels to achieve team goals. • Generate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility. • Improve measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI. • Analyze data, including market trends, customer insights and research to make data-driven decisions and inform marketing strategies and tactics. • Build strategic relationships and partner cross-functionally to ensure alignment with business goals. Requirements: • Bachelor's Degree • 10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution. • Experience in the Automotive or related industry. • Experience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience. • Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices. • Experience navigating in a collaborative, cross-team capacity • Up-to-date with the latest trends and best practices in marketing and content marketing. • Demonstrated proficiency with marketing applications of AI tools Benefits: • Great compensation package and bonus plan • Core benefits including full medical, dental, vision, and matching 401K • Fully remote environment • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays • Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on.