Evercommerce

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description EverPro is seeking a strategic, experienced, and versatile Senior Manager, Content Lead to join the Brand & Creative team. This role is responsible for leading the development, strategy, and execution of content across platforms to support the company’s marketing, communications, and brand goals. The ideal candidate is both a strong writer and a strong leader – capable of crafting compelling content across campaigns, web, and events while guiding others in delivering high-quality, brand-aligned work. This role will help shape the EverPro brand voice, manage the content lifecycle, and play a key role in how we apply tools like AI to improve quality, efficiency, and scale. The person in this role must be comfortable operating at both strategic and tactical levels – leading by doing, while also setting standards for the team and the business. Key Responsibilities: • Lead the strategy, planning, and execution of content across campaigns, websites, and customer-facing initiatives • Partner with designers to concept and execute integrated marketing campaigns, including digital ad copy, video scripts, and event messaging • Partner with UX and web teams to develop and implement website content strategies aligned with business goals and target audience needs • Translate content strategies into concise, conversion-driven website copy to engage users and drive key actions • Establish and uphold a consistent brand voice and tone across all channels, including new brand and product launches • Manage and mentor other writers (directly or indirectly), providing editorial guidance and ensuring high standards across all deliverables • Contribute to brand storytelling and messaging as EverPro transitions from a portfolio of sub-brands to a unified brand • Guide how we leverage AI tools to support content creation, efficiency, and innovation • Support high-priority initiatives such as trade show events, product rollouts, and cross-sell campaigns with persuasive, high-impact messaging • Collaborate cross-functionally with brand strategy, product marketing, web, and creative teams to ensure content is aligned and impactful Qualifications • 8+ years of experience in copywriting, content strategy, or editorial leadership, with a strong portfolio of brand, campaign, and web work • Demonstrated experience leading and mentoring writers, setting editorial standards, and managing content workflows • Proven ability to write clear, compelling copy that drives engagement and aligns with business goals • Deep understanding of brand voice development and content governance across multi-channel environments • Experience creating user-focused content strategies that enhance UX, support SEO, and align with digital product needs • Skilled in writing website copy informed by UX and conversion best practices, ideally within SaaS or service-based businesses • Familiarity with emerging tools and technologies for content creation and workflow automation, including generative AI • Excellent organization, communication, and stakeholder management skills Benefits • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program