Escalon Services, LLC.

Compensation

Full Description

Head of Marketing Innovation & AI Marketing Strategy Department: Escalon Marketing Team Employment Type: Full Time Location: Remote Description What You’ll Do: As a Head of Marketing, you will be an integral part of fueling the continued growth of our business by building and leading a marketing strategy from the ground up. This is a high-impact role for a strategist and builder—not a maintainer. You’ll develop the roadmap, build the team, and lead execution of integrated B2B campaigns designed to drive demand, upsell current clients, and expand brand awareness. Reporting directly to the CEO, this role is ideal for someone who thrives in a fast-growing, evolving environment and wants to architect the next stage of our growth. Strategic Leadership · Build and lead Escalon’s marketing strategy from the ground up, with a focus on creating scalable programs that address multiple growth channels. · Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI. · Partner with executive leadership to align marketing objectives with business growth and revenue targets. · Design and test go-to-market strategies across three primary new business growth areas: acquiring new startups and early-stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors. · Design and test go-to-market strategies for upsell and cross sell of additional services to current Escalon clients. AI & Data-Driven Marketing · Leverage advanced AI models (e.g., machine learning, generative AI, predictive analytics) to enhance targeting, customer segmentation, and campaign optimization. · Translate AI insights into actionable marketing strategies across multiple channels. · Stay ahead of emerging AI trends and ensure the organization is at the forefront of digital innovation. Digital Marketing Execution · Drive the development and execution of integrated digital campaigns (SEO, SEM, social, email, programmatic, content, etc.). · Optimize customer journeys and digital touchpoints using AI-enabled tools. · Design and publish marketing performance dashboards and communicate insights to stakeholders. Team Leadership & Collaboration · Mentor and lead a high-performing marketing team, fostering a culture of innovation and continuous learning. · Collaborate with cross-functional teams (product, sales, IT, data science) to align marketing efforts with business priorities. · Build relationships with key external partners, agencies, and technology vendors. · Recruit and structure a marketing team capable of executing on new strategies, not just managing inherited campaigns or processes. Day-to-Day Responsibilities also include: • Create and build Escalon’s B2B marketing roadmap from a foundational level, defining the strategy and structure needed to support near- and long-term growth. • Own content creation for the organization and oversee its execution. • Evolve and maintain branding, website and all external communications in a manner that increases engagement and awareness. • Develop demand generation campaigns to drive revenue. • Develop a sales funnel to optimize MQLs, SQLs and conversion rates. • Develop and be accountable to annual marketing goals, KPIs and strategies for lead generation, customer acquisition and retention. • Build and own the marketing budget to ensure real-time understanding of spend and allocating resources for maximum ROI. • Continuously evaluate the market landscape to identify and capitalize on new opportunities, whether from under-served startups, dissatisfied competitor clients, or companies using insourced solutions. What You'll Bring Must Haves: · 12+ years of B2B Marketing experience · Bachelor's degree in related field · Proven experience architecting and executing marketing strategies from scratch—not inheriting and optimizing existing systems. · Experience building a B2B marketing function and/or strategy from very early stages. · Experience targeting SMB clients, ideally in the software/tech industry. · Passion for and deep understanding of analytics. · Experience managing Global teams. · Must be ambitious, competitive, a driven, but a humble and hands-on team player. · A track record of building and developing high-performing, effective programs and teams. · Executive-level communication and presentation skill Nice to Haves: · Master’s degree preferred. · Experience with tech start up organizations. Why You’ll Enjoy Working at Escalon: We offer a variety of health benefits, all available on the first day of the month following employment with us, to keep you and your family feeling fit and well. Medical, Dental and Vision options Life and Disability STD/LTD 9 Paid holidays each year Flexible PTO 401K Retirement Plan Incentive compensation If you are hired at Escalon, your final base salary compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location. In addition to those factors – we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Escalon is an equal opportunity/affirmative action employer. More about us: Escalon Services is a Business Process Management (BPM) company that provides Essential Business Services (EBS) through a tech-enabled platform to small- and medium-sized businesses (SMBs) and startups. The Company enables its clients to spend less time on "back office" functions and provides the value and insight that enables clients to spend more time focusing on delivering value and moving their businesses forward. With a US-based remote workforce and global delivery team in India, Escalon’s solution fills a widening service gap in the SMB market, underpinned by (i) increasing demand for quality insights in an increasingly competitive marketplace (ii) decreasing supply of CPAs and quality in-house talent and (iii) the cost frictions associated with scaling internal back-office teams as businesses grow. For more information on Escalon: https://escalon.services/ Since founding, the company has executed both on an organic and M&A strategy to expand service offerings and drive revenue expansion opportunity through cross-sell/up-sell. Before partnering with New Harbor Capital in late 2022, Escalon completed two significant acquisitions which tripled the revenue of the company and expanded the FinOps capabilities of the platform. Continued corporate development is a key value driver for the business going forward, with a highly fragmented market of service providers, often individually unable to scale due to lack of technology-enablement and offshore capabilities. In late 2022, New Harbor Capital made a growth equity investment in Escalon Services. About New Harbor Capital New Harbor Capital is an experienced, lower middle-market private equity firm that seeks to partner with growth-minded, founder-owned companies. Based out of Chicago, New Harbor Capital is committed to optimizing the growth potential of its portfolio companies while respecting their long-term visions. The firm was founded on the belief that mutual respect and collaboration lead to successful outcomes. New Harbor recognizes the importance of finding the right partner, and the firm is committed to helping its portfolio companies and their leadership maximize both personal and financial goals. As a strategic partner, New Harbor taps into decades of experience to guide businesses through challenging economic cycles and market conditions. New Harbor Capital has raised over $750M in capital across three funds and focuses on tech-enabled services, healthcare, and education services.