EPITEC

Compensation

Full Description

Location: Detroit, MI (Hybrid) Employment Type: Full-Time Contract Pay: $60-65 per hour based on benefits Description: In this role, you will be developing strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for the company and its internal business partners. Marketing and engagement include acquisition, retention, adoption, use and behavior change objectives. Responsibilities: • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers • Manage omni-channel marketing projects to target specific audience segments • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives • Lead and manage day-to-day internal client relations and consulting • Participate in and deliver presentations to various initiative workgroups and business partners forums Requirements: • Bachelor's Degree in related field • Minimum of 5 years of experience • Experience in business-to-business and consumer multi-channel marketing strategy • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) • Experience in project management and development and execution of marketing plans is required • Ability to work effectively in a team environment • Strong organizational, planning, analytical, presentation and communication skills • Ability to identify customer insights that drive behavior change • Ability to lead and coordinate work groups • Ability to present solutions and ideas for unique challenges Preferred: • Master's Degree in related field • Healthcare experience • CRM salesforce certification and/or training Benefits: Medical, Dental, and Vision Insurance. Paid time off. 401K.