EPAM Systems

Compensation

Full Description

EPAM is seeking a senior media leader to join our Next Generation Marketing team within Empathy Lab—an agile, start-up-style division embedded within a global organization. As digital media evolves at an unprecedented pace, this team helps clients navigate new challenges through innovative, strategic, and tech-enabled marketing solutions. You’ll play a critical role in building trust and engagement with clients by leading a strategic in-housing initiative focused on digitizing the end-to-end media planning and buying process. You'll advise on media activation, integrated planning, AI in marketing, martech ecosystems, and data strategy—serving as a key expert within clients’ marketing environments. We’re a high-growth team built on accountability, visibility, and fearlessness. We move fast, take smart risks, and leverage the full strength of the EPAM network to deliver lasting value. Success in this role requires a solid understanding of the technologies used by marketers on both the planning and buying sides, as well as applied knowledge of performance metrics (GRP, MMM, MTA) across both mass and targeted campaigns. For more information, please go to https://www.empathylab.com/ Req. #848363971 RESPONSIBILITIES • Serve as the strategic day-to-day contact and trusted advisor to key client stakeholders • Lead delivery of a tech-enabled, in-housing media solution across planning and buying • Manage cross-functional delivery teams to ensure high-quality, timely execution • Identify and pursue new business opportunities through internal and external networks • Translate client challenges into actionable technology and media strategies • Collaborate across digital strategy, martech, and data science teams to drive outcomes • Identify opportunities to apply EPAM’s software and data capabilities to client needs • Leverage EPAM’s strength in custom software development, data science and product development to provide clients with bespoke technology and data solutions that provide differentiated value over standard market solutions (You do not need to be a technical expert, but it is crucial that you can spot opportunities for other teams to support clients’ requirements) • Collaborate with the Empathy Lab leadership team to continuously identify improvements and/or enhancements in processes and tools to streamline and industrialize execution activities, supporting quality and on-time delivery • Recruit, inspire, coach, develop and guide a highly motivated team of digital media managers and consultants REQUIREMENTS • 20+ years of experience in cross-channel media planning and buying (ATL + Digital) • Strong understanding of media and ad-tech ecosystems from both strategic and technical angles • Ability to lead consultative conversations across media planning, buying, and activations • Skilled in communicating complex ideas clearly and confidently to diverse stakeholders • Proven success building trusted client relationships and managing senior stakeholders • Working knowledge of media performance methodologies (GRP, MMM, MTA) • Experience leading integrated marketing and media transformation initiatives • Demonstrated ability to collaborate cross-functionally in a global organization • Strong team leadership, coaching, and mentorship capabilities • Excellent verbal and written communication skills NICE TO HAVE • Deep expertise with digital marketing platforms (e.g., GMP, Amazon, Salesforce, Adobe, Braze) • Familiarity with media operations tools (e.g., Boostr, MediaOcean, Prisma, Salesforce) • Experience buying media through intermediary platforms (especially digital) • Working knowledge of customer data platforms (CDPs) and data infrastructure • Understanding of AI applications in marketing and decisioning systems • Experience with media and monetization workflows, especially in Media & Entertainment • Ability to identify and shape martech ecosystems tailored to client needs • Track record of managing and scaling distributed or remote teams • Comfort working in entrepreneurial or start-up-style environments • Experience contributing to the launch or growth of a new business unit WE OFFER • Medical, Dental and Vision Insurance (Subsidized) • Health Savings Account • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) • Short-Term and Long-Term Disability (Company Provided) • Life and AD&D Insurance (Company Provided) • Employee Assistance Program • Unlimited access to LinkedIn learning solutions • Matched 401(k) Retirement Savings Plan • Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) • Paid Holidays - nine (9) total per year • Legal Plan and Identity Theft Protection • Accident Insurance • Employee Discounts • Pet Insurance • Employee Stock Purchase Program • If otherwise eligible, participation in the discretionary annual bonus program • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program