ENS Labs

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About ENS Labs Ethereum Name Service (ENS) is a decentralized, permissionless naming system built on the Ethereum blockchain that enables human-readable names (like "myname.eth") to be linked to standard Ethereum addresses and other distributed systems. As one of the first protocols built on Ethereum, ENS has enabled over 3 million registered .eth names, and over another 20 million ENS names from teams such as Coinbase, Uniswap, and Linea, as well as integrations with hundreds of other apps, wallets, protocols, and browsers in the crypto ecosystem. ENS Labs has been driving the core development of the ENS protocol since 2018. We created the ENS app, open-source libraries, and core smart contracts. We are on a mission to make crypto-powered experiences as easy and accessible as browsing the web. Join us as we build the next iteration of our protocol, ENSv2, and pioneer a more decentralized, flexible, and scalable ENS for the future. Why This Role Matters In Web3, names are more than identifiers; they are the human‑readable gateway into decentralized ecosystems. As the Product Marketing Manager (PMM) for ENSv2, you will sit at the intersection of product, community and growth, shaping the narrative and go‑to‑market strategy for the most significant upgrade in ENS history. This is a high‑impact, cross‑functional role involving defining market strategy, influencing product direction and leading go‑to‑market efforts. You will work closely with the product, engineering, developer relations and community teams to translate complex technology into compelling stories that resonate with both end users and developers. We’re a remote‑first, mission‑driven team fundamentally committed to open‑source, decentralization and public goods. What You’ll Do Define and evangelize positioning for two distinct audiences: ENS App (end users): Craft messaging that makes migration and management intuitive, building trust and clarity for millions of existing and future ENS registrants. ENS Explorer (developers/power users): Position Explorer as the definitive tool for inspecting ENSv2, debugging integrations and building on Namechain. Shape go‑to‑market strategy: Develop and execute coordinated GTM plans tailored to each audience’s pain points and motivations — from launch announcements and community programs to lifecycle campaigns that drive adoption and retention. Drive the migration journey: Own the end‑to‑end user migration experience, creating educational resources, activation flows and post‑migration engagement strategies that ensure a smooth transition to Namechain. Tell the ENSv2 story: Write clear, compelling content — from consumer‑friendly migration guides to deep‑dive technical walkthroughs — that demystifies resolvers, record groups, chain context and more. Collaborate with DevRel and the product team on blog posts, FAQs, videos and community presentations. Act as a strategic partner: Gather developer and user feedback, synthesize market insights and collaborate with the product team on roadmap priorities, pricing and packaging. You will have the autonomy to influence the direction of our products and protocols. Establish success metrics and iterate: Define separate success metrics for user migration to Namechain and adoption of ENS App features. Analyze campaign performance, surface insights and iterate on messaging and tactics. Partner across the ecosystem: Work with wallets, dApps and infrastructure teams to ensure ENSv2 and Namechain support at launch. Serve as a key point of contact for developers and external partners, strengthening ENS’s position as the naming standard across chains. Who You Are Product marketing or growth experience: 4+ years in product marketing, developer marketing or go‑to‑market roles. Experience in Web3, open‑source projects or developer tools is a strong plus but not required. Technical fluency: Ability to understand and translate deeply technical concepts (e.g., resolvers, zkEVMs, chain history) into clear, actionable messaging for both non‑technical and technical audiences. Strategic thinker and storyteller: Proven track record of crafting positioning and narratives that resonate with multiple personas and drive adoption. Comfortable defining go‑to‑market strategies and working cross‑functionally to bring them to life. Autonomous and collaborative: Self‑starter who thrives in fast‑paced, ambiguous environments, yet enjoys collaborating with engineers, designers, community managers and leadership to ship impactful work. Data‑driven and growth‑oriented: Comfortable setting success metrics, analyzing campaign performance and iterating to improve results. Familiarity with tools like Linear, Figma or analytics platforms is helpful. Passion for decentralization and open‑source: Interest in identity, Ethereum, wallets and developer tooling. Experience contributing to or engaging with open‑source communities is a bonus. It's a Plus, If You Have Experience with protocol migrations, registry upgrades or ecosystem‑wide launches. Familiarity with L2s, zkEVMs or blockchain data indexing. Prior work in developer relations or community building. Ability to speak additional languages or work with global communities. ENS Labs is an equal-opportunity employer. We value diversity and are committed to fostering an inclusive, supportive environment for all team members. We welcome applicants from all backgrounds and experiences.