eJam

Compensation

Full Description

Location: United States (Remote) Employment Type: Full-Time About the Role Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for BugMD, one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation. You'll own the strategic direction behind our video and static ad creative - from concept development to performance optimization - working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth. This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance. What You'll DoOwn Creative Strategy & Direction • Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram. • Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data. • Set creative direction that balances brand consistency with direct-response effectiveness. Lead Cross-Functional Creative Execution • Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters. • Provide clear creative briefs, examples, and feedback that elevate execution quality and speed. • Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity. • Partner with freelance creatives as needed to scale production. Performance Analysis & Iteration • Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization. • Translate performance insights into actionable creative iterations - messaging, structure, pacing, visuals, and formats. • Own the creative testing roadmap and continuously push new hypotheses into market. Platform & Trend Leadership • Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity. • Apply trends strategically - not reactively - ensuring they align with brand voice and performance goals. • Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies. Strategic Impact & Mentorship • Influence broader creative and growth strategy through insights, learnings, and recommendations. • Contribute to creative playbooks, frameworks, and best practices as the team scales. • Mentor junior strategists and elevate creative thinking across the team. Requirements Required Experience • 5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments. • Proven track record of developing paid social creative that scales. • Deep understanding of direct-response marketing principles and creative testing. • Strong ability to connect performance data to creative decisions. • Experience leading or heavily influencing cross-functional creative teams. Nice to Have • Experience in health, wellness, or supplement brands. • Familiarity with UGC-style ads, testimonials, and creator-led content. • Copywriting or scripting experience. • Experience working with freelance creative talent. Why This Role • Real ownership over creative strategy - not just execution • Fast feedback loop between creative ideas and performance data • Opportunity to shape and scale a category-leading brand • Collaborative, performance-focused creative culture Benefits • Health, Dental & Vision • 401k Plan • Quarterly Performance Bonus • Team Outings & Events • Amazing, pet-friendly, office environment • Paid time off and company holidays • High-ownership role with direct impact on growth and creative direction