eHealth

Compensation

Full Description

Join us in creating a better way! At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We’re creating a better way – one that’s transparent and trustworthy for both our consumers externally and our employees internally. Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We’re always on the lookout for creative opportunities to do right by our customers, and each other. Together, we’re creating a better way to work, united by our common passion to make a difference. Role Overview We are seeking an experienced Director of Account-Based Marketing & Retention to design and execute targeted marketing strategies that drive renewal, retention, and expansion of employer-sponsored insurance programs. This role will partner closely with customer success marketing, account management, sales, and product teams to deliver ABM campaigns targeting strategic employer groups, brokers, and partners, delivering both branded and white-label solutions. The ideal candidate has a breadth of employer and broker strategic ABM expertise, strong business acumen and cross functional leadership and a passion for building data-driven account renewal programs from the ground up. What you’ll do: ABM Strategy & Leadership Partner with sales leadership to identify priority accounts, buying groups, and decision-makers. Build from scratch and own the client success strategy for priority employer groups, brokers, and consultants. Develop account segmentation and tiering strategies for targeted ABM programs (1:1, 1:few, and 1:many). Develop business case, measurement plan and roadmap to deliver a data-driven, high ROI ABM strategy, overarching and by group. Assess and recommend systems and tools needed to support ABM account renewals. Build employer and employee NPS tracking with insights to inform renewals. Partner & White Label (WL) Enablement Partner with sales to align marketing efforts with client agreements, renewal, and expansion goals. Build customized multi-channel campaigns to engage brokers, HR decision-makers, CFOs, and benefits leaders. Create and deliver content tailored to employer needs (compliance updates, , cost-containment insights, employee satisfaction). Drive employer and broker participation in engagement programs (wellness initiatives, webinars, roundtables, and executive briefings) that reinforce value. Design white-label marketing frameworks for brokers, TPAs, and channel partners to WL or co-brand campaigns, content, and assets. Collaborate with customer marketing, product, and others to ensure seamless co-branding of communications, proposals, and employer-facing materials. Source and partner with IT to build a customizable collateral portal for brokers and employers. Provide partner toolkits (customized content, renewal collateral, email templates, and event materials) that reinforce value to employer clients. Act as a strategic advisor to partners on how to leverage co-branded campaigns to improve retention and growth. Campaign Development & Execution Oversee creation of multi-channel ABM campaigns (email, paid media, events, content, webinars, direct mail, executive engagement). Ensure campaigns highlight ROI-driven narratives (cost containment, , employee engagement, compliance support). Create upsell campaigns to promote new SaaS and customer service solutions to expand existing partner revenue. Partner with customer success marketing to develop campaigns that improve employee engagement (preventive care, digital tools, telehealth adoption). Insights & performance Define ABM success metrics (pipeline influence, renewal rates, account engagement scores, ROI). Monitor campaign effectiveness, providing regular reporting to sales, client management, and leadership. Continuously optimize campaigns based on data insights, feedback, and evolving employer/partner needs. Collaborate with data analysts to translate utilization data into compelling narratives for renewal conversations. Continuously refine account targeting and engagement tactics using analytics, feedback, and industry benchmarks. Demonstrate eHealth’s values in your behaviors, practices, and decisions. Who you are: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). 10+ years of B2B marketing experience, with at least 5 years in account-based marketing leadership. Strong background in health insurance, benefits, healthcare, or SaaS/TPA environments preferred. Experience managing white-label or co-branded marketing programs. Demonstrated ability to align ABM with sales, product, and partner enablement strategies. Proficiency with ABM platforms (Demandbase, 6sense, Terminus) and CRM/marketing automation tools (Salesforce, HubSpot, Marketo). Proven success in leading teams and cross-functional initiatives. Excellent storytelling, executive communication, and relationship management skills. What we offer: Generous benefits include medical, dental and vision beginning on your first day of employment 401K with matching Tuition reimbursement Employee stock purchase program 12 company paid holidays and flexible time off (PTO for non-exempt) *Please note the above is a summary of responsibilities; a full job description is available upon request. - The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site. - Base Pay Range -$141,000 - $188,000 - eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment. Through our leading technology, far-reaching partnerships, consumer advocacy and industry expertise, we work tirelessly to be the online standard for finding, comparing and buying individual, family, small business and Medicare health insurance. Our customer care specialists and licensed agents are available to provide personalized assistance 24 hours a day, 7 days a week over the internet, telephone, email, fax or online chat. When private insurance is not an option, we can connect people to public assistance programs to help them find the care they need. Anyone in need of access to health coverage has an ally in eHealth. RECRUITMENT SCAMS Please read an important notice on fraudulent recruitment communications. Take care to avoid fraudulent communications purporting to be on behalf of eHealth. Recent incidents have occurred involving organizations falsely claiming to recruit on behalf of eHealth. These organizations, purporting to either work for or be affiliated with eHealth, notify individuals that their qualifications were found suitable to work as an employee (local or expatriate) for eHealth and solicit the transfer of significant sums of money to pay for work permits, insurance policies, etc. Please note that eHealth does not (nor do any of the organizations that recruit on our behalf) ever ask for money or payments from applicants at any point in the recruitment process. All individuals who are successful in gaining an offer of employment from eHealth, whether directly or indirectly, are always required to go through a formal recruitment process. Please note that these communications are fraudulent. They do not originate from eHealth nor are they associated with eHealth’s recruitment process. Noticeable points of such communications are that the communications come from non-eHealth e-mail addresses (e.g. from a yahoo.com address); the use of English is poor; and that money is requested at some stage. We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar. Do not disclose your personal or financial details to anyone you do not know. If you receive such proposals, we would advise you to contact your local police station and provide them with all information you may have from the senders (email addresses, phone/fax details, etc.).