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EW

Early Warning®

via Workday

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Senior Director, Social Media

Washington, District of Columbia, New York, New York
Full-time
Posted 1/5/2026
Direct Apply
Key Skills:
Leadership & Team Management
Media & Public Relations
Crisis & Emergency Communications
Digital & Social Media Strategy
Stakeholder Engagement

Compensation

Salary Range

$188K - 282K a year

Responsibilities

Develop and execute social media strategies, oversee daily operations, and collaborate across departments to enhance brand reputation and engagement.

Requirements

Over 10 years of experience in social media or digital communications, with proven leadership and strategic planning skills, preferably in regulated industries.

Full Description

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. Position Summary The Senior Director of Social Media is a dynamic, consumer brand-centric social media leader responsible for driving the the strategic direction, management, and execution of the company’s enterprise social media presence across the suite of Early Warning brands including Zelle and Paze. This role will sit within Public Affairs and serve as a central connector across Marketing, Customer Service, and Internal Communications—ensuring optimized, consistent, compliant, and coordinated social storytelling across audiences and platforms, while driving brand trust and connection across our consumer and b2b audiences. The Senior Director will oversee a small team focused on content creation and analytics, driving enterprise-wide alignment on strategy, governance, and performance, while collaborating closely with content creators with the product teams Key Responsibilities Strategy, Leadership & Collaboration Develop and execute a cohesive social media strategy that supports corporate reputation, stakeholder engagement, and brand trust and love. Serve as the enterprise lead for cross-functional social media coordination across Public Affairs, Marketing, Customer Service, and Internal Communications inclusive of leading and socializing integrated calendars for each brand that can be shared with banking community. Lead and develop a small team to execute social strategy, manage publishing, and provide insights that drive performance and governance. Lead platform governance, reputation management, and rapid response protocols in a highly regulated industry. Act as senior advisor to company leadership on social media risk, opportunity, and emerging trends. Recognize that social strategies may vary by brand and line of business, requiring close coordination with Marketing leadership and business General Managers (GMs) to ensure content, tone, and objectives are aligned to each audience and strategic priority. Work closely with Marketing leadership to ensure full alignment on brand voice, paid strategy, and audience experience across all company channels. Social Media Operations Oversee daily publishing, community engagement, and monitoring across corporate and brand social channels (LinkedIn, Instagram, Reddit, Meta, TikTok, X, and emerging platforms). Coordinate rapid response and community management in partnership with Public Affairs and Customer Service. Partner with Marketing to synchronize brand campaigns and corporate initiatives for message consistency. Drive executive visibility programs and corporate storytelling aligned with brand and policy priorities. Measurement & Analytics Oversee development of social tracking and KPI frameworks to measure engagement, sentiment, reach, and reputation health. Provide regular reporting to Public Affairs and Marketing leadership with insights that inform both brand-building and risk management. Ensure consistent measurement across both corporate and consumer-facing channels to track ROI and audience impact. Provide actionable analytics and regular performance reporting to leadership, highlighting both brand-building and risk management outcomes. Paid & Amplification Strategy Partner with Marketing on paid social amplification to ensure alignment of corporate reputation messaging with brand and product initiatives. Provide input into audience segmentation, targeting, and campaign optimization to strengthen reach and impact. Qualifications Required 10+ years of experience in social media or digital communications Deep expertise across major and emerging social platforms and digital engagement trends. Demonstrated experience developing and executing complex, cross-platform social strategies. Proven ability to collaborate across multiple business functions and senior leadership levels. Exceptional communication, diplomacy, and crisis management skills. Desired Experience managing enterprise-level social media programs in a heavily regulated industry, spanning both consumer and B2B audiences Strong background in storytelling, reputation management, and social governance within regulated industries (e.g., financial services, healthcare, energy, or technology). Demonstrated success leading cross-functional coordination between Communications, Marketing, and Customer Care teams. Experience managing paid social strategy and agency partners. Strong analytical and reporting skills, with experience building KPI frameworks for both brand and reputation metrics. Success Metrics Improved brand and corporate sentiment across all channels. Seamless alignment between Marketing and Public Affairs in content and campaign planning. Strengthened rapid response capabilities and proactive reputation management. Measurable growth in reach, engagement, and executive visibility. Establishment of a consistent enterprise-wide governance model for social media. The base pay scale for this position in: Washington DC in USD per year is: $188,000 - $235,000. New York, NY is: $226,000 - $282,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits. This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes. Some of the Ways We Prioritize Your Health and Happiness Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses. 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility. Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day. 12 weeks of Paid Parental Leave Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work. And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process! Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify. CURRENT EMPLOYEES: Apply for open positions via Job Hub in your Workday Account. Early Warning Services® delivers innovative payment and risk solutions to financial institutions nationwide. For over 25 years, Early Warning has been a leader in technology that helps protect and advance the financial system. We serve a diverse network of approximately 2,500 financial institutions, government entities and payment companies. Our product solutions enable real-time funds availability for a variety of payment types through our payments network. Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. Early Warning Services® aims to make our recruitment process accessible to any and all users. If you have a disability or a special need that requires accommodation to navigate our website or complete the application process, please email recruiting@earlywarningservices.com for an assistance request. View supplemental EEO is the law poster Early Warning has developed and maintains a written AAP and upholds pay transparency nondiscrimination. E-Verify Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify. Privacy Notice Effective: May 2, 2025 This privacy notice is intended to inform California residents of the personal information we collect, how it’s used and disclosed, and the rights you have in regard to such information. Click below for the full privacy notice https://www.earlywarning.com/privacy-notice-employment-applicants

This job posting was last updated on 1/7/2026

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