Eagle Foods, LLC

Compensation

Full Description

Overview At Eagle Foods we are builders. We are builders of brands, categories, and people. Eagle Foods enjoys a rich heritage with brands that have proven category leadership for more than 150 years. Eagle is a diversified food company producing and marketing sweetened condensed and evaporated milk, snacks and convenient meal solutions products. As a company, Eagle Foods is passionate about fostering an entrepreneurial spirit that boldly builds better people and better brands while focusing on the positive impact our company, our products and our people have on the world. Eagle Foods has a bold family of brands that consumers have come to rely on for decades, including Eagle Brand® Sweetened Condensed Milk and Evaporated Milk, Magnolia® Sweetened Condensed Milk, PET® Milk, Popcorn Indiana, Cretors Popcorn, Helper and Suddenly Salad. Eagle Foods products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass-merchandisers, as well as foodservice and export, U.S. military, and private label business. Responsibilities Overview We are seeking a dynamic Senior Manager of Communications Strategy to lead the development and execution of integrated media and communications strategies across all consumer touchpoints. This leader will shape how our brands show up across digital, social, TV, and retail environments—driving engagement, awareness, and conversion through data-informed storytelling and agile optimization. The ideal candidate combines deep strategic thinking with creative intuition and hands-on understanding of modern media ecosystems. You’ll work closely with brand, creative, media, and retail partners to ensure our communications deliver consistent, breakthrough impact in a fast-moving food CPG environment. Key Responsibilities Develop and oversee integrated communications strategies that align brand goals with business and consumer outcomes across 3 categories and 5 brands. Responsible for +$20MM media budget to deliver business growth targets and optimize investment efficiencies. Lead the media strategy across paid, owned, and earned ecosystems, ensuring message cohesion and cross-channel amplification. Directly manage the Eagle Foods design team and build out design capabilities for in-house content creation. Partner with brand, insights and creative teams to craft content that’s insight-led, on-brand, and optimized for each channel (digital, social, TV, shopper/retail). Spearhead the insourcing of UGC content generation with social media creators. Create the vision for and drive forward the AI agenda for content generation – internally and with agency partners – and media targeting. Use data, social listening, and real-time analytics to assess performance, identify trends, and guide content and media optimizations in-flight. Stay ahead of cultural trends, audience behaviors, and platform innovations in food and lifestyle categories. Drive test-and-learn initiatives to enhance media mix effectiveness and creative resonance People Management Manage, coach, and develop two direct reports by providing clear performance objectives, ongoing feedback, and career development guidance. Foster a collaborative team culture that values curiosity, accountability, and creative problem-solving. Ensure workload balance, growth opportunities, and strong alignment with broader marketing priorities. Qualifications Qualifications 10+ years of experience in communications planning, brand strategy, or integrated media roles—preferably within consumer packaged goods (CPG). Proven success leading full-funnel, cross-channel campaigns (digital, social, TV, retail/shopper marketing). Strong understanding of creative development processes with ability to bridge data, strategy, and execution. Demonstrated comfort with using data and analytics tools for real-time optimization and storytelling. Excellent communication, leadership, and stakeholder management skills. Experience managing agency partners and internal teams. Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced degree a plus. What Success Looks Like Strong collaboration between content, creative, and media teams that results in cohesive brand storytelling. Campaigns that achieve brand growth objectives through smart, dynamic use of media and content. Agility in pivoting creative and media tactics based on live performance insights. Leadership that inspires innovation and accountability across marketing disciplines. Desired Traits Business Owner: Thorough understanding of business dynamics and ability to strategically define the destination, motivate others to help deliver against goals, and drive accountability to execute with excellence in an entrepreneurial environment. Growth Mindset: A “yes, and” person that stays curious while seeking out opportunities and generating ideas to improve the company, brand, team, and self. Team Leader: Collaborative cross-functional partner and inspiring coach with strong communication and influencing skills. A “We” vs. “Me” mentality that develops others to win as a team. Self-Starter: Ability to identify needs and hold oneself accountable to address. Brings ideas and solutions to the team. Agility: A multi-tasker and problem solver that can lead nimbly through ambiguity and complexity while prioritizing efforts that will deliver the greatest impact. Eagle Foods will provide reasonable accommodations to allow an employee to perform the essential functions of the job. Additional Information Work Environment: This role requires periodic domestic travel - Approximately 20%. The work environment characteristics described here are representative of those an employee encounters while performing tasks and responsibilities of the job. Additional equipment may be required to follow all safety rules and procedures by working safely and ensuring the safety of others.