Dynascale Technologies

Compensation

Full Description

Position Summary Dynascale is seeking a strategic, hands-on Director of Marketing to lead our brand, demand-generation, and go-to-market execution. This leader will be responsible for elevating Dynascale’s brand presence, driving qualified pipeline, and ensuring our marketing initiatives consistently support sales and product objectives. You will own brand strategy, multi-channel campaigns, digital marketing performance, content creation, events, and partner marketing programs. You will work closely with Sales, Product, and CSM to ensure our messaging resonates, GTM launches land effectively, and our teams are equipped with the right collateral and insights to win in the market. This role is ideal for a marketing leader who excels at balancing strategic clarity with execution, thrives in a fast-moving environment, and wants to build a category-leading brand in cloud and infrastructure services. Core Responsibilities Brand & Messaging (Strategy + Execution) Own and evolve Dynascale’s brand identity, value propositions, and messaging across all channels. Develop and enforce brand guidelines to ensure consistency across digital, sales, and partner-facing assets. Lead creation of high-quality content including case studies, one-pagers, presentations, website content, and thought leadership. Demand Generation & Campaigns Plan and execute integrated campaigns across digital, social, email, paid, events, and partner channels. Establish and manage a predictable demand-generation engine aligned with revenue goals. Optimize SEO/SEM and digital performance to increase visibility, traffic, and lead generation. Own marketing analytics dashboards to measure campaign effectiveness, lead quality, and pipeline contribution (in partnership with Sales). Events & Field Marketing Lead planning and execution of events, trade shows, sponsorships, and speaking opportunities. Develop pre-, during-, and post-event activation strategies to maximize event ROI and accelerate pipeline Partner Marketing Own the Partner Marketing program end-to-end, from messaging and collateral to joint campaigns with strategic partners. Collaborate with Sales to ensure co-marketing efforts reinforce partner-driven demand generation, brand amplification, and measurable pipeline contribution Go-to-Market (GTM) Support Collaborate with Sales and Product teams to support GTM launches, ensuring clear messaging, compelling collateral, and coordinated rollout plans. Develop and maintain sales enablement materials including value-based pitch decks, competitive briefs, and training content empowering the sales team to communicate value effectively. Cross-Functional Collaboration Work closely with Sales, Product, and CSM teams to ensure alignment on market positioning, messaging, and campaign execution. Provide insights on market trends, customer needs, and competitor activity to inform strategy. Align segmentation, ICP definition, and buyer personas with GTM priorities. Revenue Systems, CRM, and Process Integration Own the marketing-related CRM architecture and configuration (in partnership with Sales Ops/RevOps), ensuring lead routing, scoring models, lifecycle stages, and attribution logic are accurate, scalable, and aligned with GTM motions. Design and maintain end-to-end marketing process flows across the demand funnel (inquiry → MQL → SQL → opportunity), ensuring clarity of handoffs, accountability, data hygiene, and auditability. Define integration requirements and workflows between HubSpot (or chosen MAP) and other sales and back-office systems, including quoting tools, ERP platforms, billing systems, and customer onboarding tools. Establish governance for data quality, tracking parameters, campaign tagging, and reporting standards to support predictable forecasting and informed GTM decisions. Evaluate, implement, and oversee MarTech and GTM systems that enhance marketing productivity, measurement, and alignment with Sales (e.g., intent data tools, ABM platforms, enrichment tools, event platforms). Required Knowledge, Skills, and Abilities (KSAs) 7+ years of B2B marketing experience (SaaS, IT, cloud, or infrastructure preferred). Proven success in brand development, demand generation, and multi-channel campaign execution. Strong understanding of digital marketing channels, analytics, and attribution. Demonstrated ability to translate technical capabilities into compelling messaging for technical and executive audiences Ability to operate strategically while executing tactically in a hands-on environment. Excellent communication, cross-functional collaboration, and project management skills. Familiarity with marketing automation and CRM systems (HubSpot preferred), working with Sales Ops/RevOps—not owning CRM operations. Education and Experience Requirements Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Minimum of 5 years of relevant B2B marketing or sales operations experience. Working Conditions & Physical Requirements Location flexibility: Remote/Hybrid within the U.S. Travel: Occasional domestic travel for events and meetings.