Drata

Compensation

Full Description

Description: • Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities. • Oversee marketing automation workflows, including nurture streams, webinar/event follow-up, and campaign triggers using HubSpot and integrated tools. • Partner with Marketing, Sales, Customer Success, Business Development and Ops to ensure proper segmentation, lead flow, scoring, and targeting logic. • Create and enforce standards for QA, email deliverability, compliance (e.g., GDPR/CCPA), and data hygiene for personalization. • Run structured A/B and multivariate tests to inform performance improvements across email, landing pages, and offers. • Collaborate with Platform Operations on tool integrations, lead routing enhancements, and personalization efforts across the funnel.Serve as a main point of contact for marketing campaign enablement, advising stakeholders on operational feasibility and execution timelines.Track campaign performance; support consistent UTM structure, tagging, analytics QA, and attribution readiness. • Build and maintain standardized documentation and campaign playbooks to drive repeatability and operational scale. • Contribute to overall marketing operations planning, OKRs, and process improvements aligned with revenue goals. Requirements: • 6+ years in campaign operations, marketing automation, or marketing ops roles • Hands-on experience with HubSpot (or Marketo), Salesforce, 6sense, and Google Tag Manager. • Strong understanding of lead lifecycle management, funnel metrics, and campaign attribution. • Experience with email compliance standards (CAN-SPAM, GDPR, CCPA) and best practices in segmentation and deliverability. • Comfort with data and analytics; ability to partner with Marketing Analytics to analyze and interpret campaign performance. • Exposure to AI-driven orchestration or predictive scoring models. • Strong analytical, organizational, and project management skills. • Advanced Excel and/or Google Suite skills • Ability to manage competing priorities in a results-driven environment Benefits: • Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge • HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan) • 100% paid short and long term disability plus life + AD&D benefits • Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities • Flexible Time Off: Flexible vacation policy for strong, fully charged batteries • 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment) • Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office • 401K: Reach your financial goals while reducing your taxes