DOXA

Compensation

Full Description

Description: • Lead the design, development, and implementation of innovative loyalty constructs and strategies aimed at enhancing the customer experience, inclusive of marketing campaign tactics, technical and support requirements, and budget recommendations • Create multi-channel strategic marketing campaigns that drive customer engagement and retention across multiple product offerings in partnership with Marketing Leaders, Product Management, and direct report(s) • Drive execution of approved strategy, with support of direct report(s), to ensure all details of the program are planned and executed successfully and within budget • Collaborate with Sales and Service leadership and Product Management team to assess and optimize consumer communications that integrate with or directly support loyalty programs • Coordinate with external agencies and vendors as needed to support loyalty marketing initiatives • Manage revenue forecasts, including establishment of annual forecast and monthly reforecasting based on performance actuals • Analyze the performance of existing loyalty programs, identifying key areas of opportunity for growth, optimization, and innovation • Implement metrics and tracking mechanisms, in partnership with the Database Marketing team, to monitor results and model the impact of loyalty programs, providing insights to support decision-making and drive continuous improvement • Identify campaign components that are ripe for A/B testing to optimize performance • Develop and communicate clear, data-backed recommendations to senior leadership, driving business and customer-centric decision-making • Translate complex ideas and data into simple, actionable recommendations for senior management and leadership teams • Create clear and compelling presentations that effectively communicate findings, insights, and strategic recommendations to executive leadership • Provide continuous coaching and development of direct report(s) to ensure that they can achieve business results and adapt to evolving marketing strategies and industry changes • Establish campaign performance benchmarks to manage budgets and forecasts against spend/effectiveness targets and develop supporting financial reports for delivery on regular intervals Requirements: • Bachelor’s degree in Marketing or related field • Minimum 8 years work experience in multi-channel marketing or related function • Minimum 5 years work experience managing consumer loyalty programs • Prior supervisory experience and/or leadership training • Minimum 3 years experience working with revenue and budget forecasts, reporting performance against goals and being accountable for reaching forecasts • Minimum 3 years experience leading hypothesis-driven A/B tests, experiment design and statistically significant testing methodologies • Advance knowledge of the customer lifecycle and how multi-channel marketing plays into developing the relationship with our customers • Knowledge of reporting tools such as PowerBi, Google Analytics, etc. • Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools • Strong written and verbal communication skills • Ability to work independently and with ambiguity on multiple projects simultaneously • Strong leadership competencies, including the ability to influence others, bring cross-functional teams together, create a culture of collaboration and champion a growth mindset • Excellent time management, organizational, planning and project management skills • Strong presentation skills in small and large group settings • Intermediate proficiency in MS Office Benefits: • health benefits including medical, dental, and vision • 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income • a prefunded optional FSA • 100% covered Life Insurance • Accidental Death and Dismemberment Insurance • Short Term/Long Term Disability • $250 Wellness Benefit • medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy • 10 days of vacation your first year, and each year you gain an additional day • Every associate gets 13 paid and closed holidays each year