Direct Travel

Compensation

Full Description

Your Destination This position is a remote position.   Your Expedition (Position Overview) Direct Travel is looking for an innovative, strategic, and results-oriented Senior Product Marketing Manager (Sr. PMM) to join our team. In this role, the Sr. PMM will drive go-to-market (GTM) planning and launches, enabling our sales team with impactful tools and insights to succeed in competitive markets.   We are looking for a passionate and ambitious marketer who can embrace this role and join a fast-paced team focused on delivering value to our clients and driving measurable business impact. This position offers the opportunity to work across functions, influence key decision-makers, and shape the success of our products and positioning in the market.   Going the Extra Mile (Responsibilities)   GTM Planning & Launches: * Shape and execute go-to-market strategies, including detailed launch plans, cross-functional coordination, and post-launch analysis. * Create compelling launch moments that drive market impact and customer adoption. * Collaborate with product, sales, and marketing teams to ensure seamless execution and alignment of GTM initiatives. * Define and track key business metrics to measure launch success, analyze performance, and optimize future strategies.. Sales Enablement: * Create and deliver impactful sales enablement materials, such as presentations, case studies, training resources, and competitive battlecards. * Partner closely with sales leadership to identify gaps and opportunities, aligning enablement efforts with sales priorities and revenue goals. * Lead internal training sessions to ensure the sales team understands product features, value propositions, and differentiation. Market, Competitor, & Customer Intelligence: * Conduct research and analysis to uncover market trends, competitive insights, and customer needs. * Translate findings into actionable strategies to inform product development, GTM efforts, and sales tactics. * Build and maintain a repository of competitive intelligence and insights for cross-functional use. * Partner with the product team to influence the product roadmap based on market and customer insights. Persona & Journey Mapping: * Develop customer personas and journey maps to shape targeted marketing strategies and product positioning. * Work with product and marketing teams to align campaigns and GTM tactics with customer pain points and decision-making processes. Strategic Marketing Support (As Needed) * Provide research and analysis to support pricing and packaging initiatives, including competitive benchmarking and market evaluations. * Partner with leadership on strategic pricing projects, offering analytical support and insights as needed. * Contribute to the development of product narratives that articulate Direct Travel’s value and help clients maximize the impact of their travel programs. * Support the creation and refinement of value propositions, positioning frameworks, and messaging strategies. * Help ensure consistency of messaging across marketing campaigns, sales assets, and other customer-facing materials. * Assist with segmentation initiatives by conducting research, performing analysis, and identifying patterns and opportunities. * Collaborate with cross-functional teams to uncover segmentation-driven growth opportunities and inform strategic decision-making.   Your Passport to Success (Qualifications) * 8+ years of experience in product marketing, preferably in B2B or SaaS industries. * Bachelor’s degree in Marketing, Communications, Business, or a related discipline. * Proven success in managing GTM planning and executing product launches. * Strong experience with sales enablement, including creating impactful tools and training materials. * Demonstrated ability to conduct market, competitor, and customer research and translate insights into actionable strategies. * Exceptional project management skills with a track record of managing complex cross-functional initiatives. * Strong written and verbal communication skills, including experience delivering presentations and training sessions. * Excellent organizational and time management skills with superior attention to detail. * Creative, strategic thinker who uses insights to inform decision-making and drive measurable business outcomes. * Self-starter who thrives in a fast-paced, collaborative environment and can manage multiple priorities effectively. * Positive, proactive, and able to work both independently and as a cross-functional partner.   Nice to Have Qualifications * Experience leading go-to-market strategies for service-based products. * Experience in customer segmentation, persona development, and journey mapping. * Knowledge of competitive intelligence tools and marketing analytics platforms.   Your Benefits Onboard   In addition to Medical, Dental, and Vision benefits Direct Travel/ATPI offers a Total Rewards Package which includes Retirement Plans, Wellness, Rewards and Recognition, Sustainability, DE&I initiatives, and Mental Health Support.   Embark on the next step in your career journey with Direct Travel!   Direct Travel/ATPI is one of the fastest growing Travel Management Companies (TMC) in the world. By leveraging both the expertise of its people and innovative technology solutions, Direct Travel/ATPI enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel/ATPI has offices globally and is currently ranked among the top providers on Travel Weekly’s Power List. For more information, visit https://www.dt.com/about-us/careers/ [https://www.dt.com/about-us/careers/]   Direct Travel/ATPI is an EOE/AA/Veteran/People with Disabilities employer   If you're ready to chart a new course and advance your career with the valuable moments and travel experiences that await, we welcome you to submit your resume for consideration at Direct Travel/ATPI.   #LI-Remote