DIME Beauty Co

Compensation

Full Description

Location: Hybrid, from home and in office in either Manhattan Beach, CA, or Draper, UT.Type: Contract - Temporary, approximately a 4-month term (temp to permanent role possible)Pay: $45-60/hour depending upon experience.Role OverviewThe Integrated & Brand Marketing Manager drives the execution of DIME’s 360 marketing campaigns, ensuring a cohesive, elevated, and consistent brand experience across all touchpoints. Partnering closely with the Director of Integrated Marketing, this role translates strategy into integrated campaigns spanning DTC, retail, and e‑commerce channels.A key brand steward, this role ensures consistency in visual and verbal expression across channels from campaign storytelling to in‑store and digital shelf execution. This role helps shape and maintain messaging alignment across consumer and trade touchpoints, ensuring brand narratives translate clearly and effectively in every environment.Working cross‑functionally with Marketing, Creative, and Sales, this role connects brand storytelling with execution to deliver campaigns that support both brand equity and performance.Key Responsibilities360 Campaign Execution, Brand Stewardship & Channel OrchestrationSupport in translating strategic campaign direction into clear executional plans, timelines, and deliverables across all channelsOwn and drive the 360 campaign calendar, ensuring alignment across brand storytelling, channel execution, and key retail momentsLead cross-functional coordination to ensure all teams are aligned and delivering against campaign timelinesBring cultural inspiration, competitor insights, and consumer + shopper behavior into campaign and messaging developmentSupport development of campaign assets, including associated briefs and channel storytelling frameworksProactively identify risks, manage dependencies, and keep campaigns moving forwardPartner with Product Marketing to ensure accurate, compelling, and channel-appropriate product messagingCopy Ownership & Messaging Consistency (Brand + Trade)Own and oversee copy alignment across all channels, ensuring a consistent and cohesive brand voice from campaign through conversionDevelop and refine campaign messaging frameworks alongside Product Marketing, including headlines and storytelling pillars that translate across all channelsWrite and/or edit copy alongside Product Marketing across a range of touchpoints, including campaign assets, email, social, in‑store signage, and digital shelf contentAdapt and optimize messaging for channel-specific needsPartner with Creative to ensure visual and verbal storytelling are fully aligned across all executionsEnsure all copy meets brand, legal, and retailer guidelinesReview and QA copy across internal teams and external partners to maintain tone, accuracy, and consistencySupport development of trade-facing copy, including sell‑in decks, product education materials, and retail partner communicationsTrade Marketing & Key Account Support (Ulta & Amazon)Own execution of trade marketing initiatives for Ulta and Amazon, including launches, promotions, and seasonal campaignsPartner with Sales and key account teams to align on go-to-market plans, priorities, and messaging needsDrive development and delivery of retail toolkits, ensuring both visual assets and copy are cohesive and on-brandOversee execution of in‑store presence, ensuring consistency in messaging, signage, and storytellingEnsure all retail and e‑commerce touchpoints reflect a consistent, premium, and on‑brand experienceTrack key milestones and deliverables tied to retail launches and promotional momentsExperiential, Retail & PR IntegrationHelp support overall PR and agency partner needs day‑to‑daySupport and help drive execution of brand and retail activations, including in‑store events and launch momentsPartner with PR and influencer teams to ensure campaign messaging is consistently translated across earned, social, and retail channelsContribute to post‑launch and post‑event recaps, including insights on messaging effectiveness and retail performanceBring forward ideas to ensure campaigns and retail moments feel premium, culturally relevant, and conversion‑drivenRequirements4–6+ years in integrated marketing, trade marketing, or brand marketing (beauty preferred)Experience working with key retail accounts, ideally Ulta and/or AmazonStrong project management skills with the ability to drive execution across multiple stakeholders and channelsUnderstanding of retail, e‑commerce, and digital shelf best practicesAbility to balance brand storytelling with commercial objectivesStrong communication and cross‑functional collaboration skillsDetail‑oriented with a focus on delivering high‑quality, on‑brand executionComfortable operating in a fast‑paced, highly collaborative environment#J-18808-Ljbffr