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DICK'S Sporting Goods

via Workday

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Analyst- Audience Strategy

Anywhere
full-time
Posted 10/3/2025
Direct Apply
Key Skills:
Data Analysis
SQL
Databricks
Adobe RTCDP
Adobe AJO
Campaign Management
Audience Segmentation
Data Manipulation
Reporting
Best Practices
Targeting
Measurement
Process Improvement
Ad Hoc Analysis
Marketing Support

Compensation

Salary Range

$55K - 91K a year

Responsibilities

The Analyst – Audience Strategy is responsible for day-to-day audience programming and supports the audience team projects portfolio. This includes campaign set-up, execution, maintenance, and monitoring audience segment quality.

Requirements

A Bachelor's Degree in Business, Statistics, Engineering, Economics, or Math is required along with 3-5 years of data analysis experience. Familiarity with SQL, Databricks, and Adobe tools is helpful.

Full Description

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: The Analyst – Audience Strategy is responsible for important day-to-day audience programming by leveraging a growing understanding of DICK’S data models and tools to support the audience team projects portfolio. This Analyst supports Senior Analysts and Audience leadership team by participating in daily audience project work, developing best practices, monitoring segment quality and operations, and recommending corrective action as needed. Job Duties & Responsibilities Campaign Set-up, Execution, and Maintenance Responsible for day-to-day audience programming by setting up campaign activities in a timely and accurate manner with single channel expertise. Utilize analytical tools ( MS Excel, Databricks, Adobe RTCDP, Adobe AJO) to perform basic data manipulation and analysis to create targeted customer lists for direct mail and/or email campaigns which increase customer relevance and drive ROI. Leverages audience database to support campaign objectives with growing knowledge of data models and business logic rules. Partners with audience team to optimize segments within each campaign. Makes intra-team recommendations for improving targeting, measurement, and process. Monitors audience segment quality. Connect with audience team to align on corrective action and/or next steps if issues are identified. Audience Subject Matter Expertise and Reporting Monitors audience segment quality. Connect with audience team to align on corrective action and/or next steps if issues are identified. Partners with Senior Audience Analysts with input for key strategy development and analyses Conduct other ad hoc analysis and tests as required for Audience Strategy or broader marketing department. Audience Strategy and Marketing Support Monitors audience segment quality. Connect with audience team to align on corrective action and/or next steps if issues are identified. Partners with Senior Audience Analysts with input for key strategy development and analyses Conduct other ad hoc analysis and tests as required for Audience Strategy or broader marketing department. #LI-JD1 QUALIFICATIONS: Bachelor's Degree in Business, statistics, engineering, economics, or math major 3-5 years data analysis Experience with any of the following helpful: SQL, Databricks, , Adobe tools (RTCDP, AJO) Targeted Pay Range: $54,600.00 - $90,900.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com. ACHIEVING SUCCESS AT DICK’S SPORTING GOODS Everything we do is focused on helping athletes achieve their dreams. Accomplishing this takes a team of people committed to being their best. That means learning, growing, advancing and exploring new experiences. Advancing in our career is much like a climbing wall; it isn't always a vertical path. Climbers plan their path, make moves in every direction and reach further. Whatever direction you want to explore, we encourage you to be brave, curious and hungry for new experiences. We are the athletes, the coaches, the energy in the stands, and the fans that fill them. The referees that call the games and the neighbor that can’t wait until the next one. The sports enthusiasts that wake up and strive to reach our personal best. We are DICK’S Sporting Goods – a community united by our passion for sport, standing together in our pursuit of our best. What we bring to the game is what we believe will change it. By upholding the values that strengthen our performance, fosters collaboration, and ignites our desire to win, we actively demonstrate the impact and change we inspire when we work as one.

This job posting was last updated on 10/4/2025

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