Destination Pet, LLC

Compensation

Full Description

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us! We are looking to add a Yourgi Paid Media Specialist to our team! LOCATION: Fully Remote (U.S.-based & occasional travel) REPORTS TO: Senior Manager, Social Media PAY: $66,000- $85,000/ salary CORE RESPONSIBILITES: Develop and manage full-funnel paid media strategy across platforms (Meta, Google, YouTube, LinkedIn, Reddit, TikTok, TV, Billboards, and more) Own media planning, buying, budgeting, A/B testing, and optimization Analyze campaign performance and provide strategic insights and actionable recommendations Track and report ad spend Collaborate with creative and content teams to ensure paid assets are optimized for performance and aligned with brand voice Partner with influencer, organic social, and lifecycle marketing leads to ensure channel integration and consistent messaging Stay on top of platform trends, algorithm changes, and emerging ad tech to keep Yourgi ahead of the curve Build and maintain strong vendor/platform relationships (e.g., Meta, Google, TikTok reps) REQUIREMENTS: Education & Experience: 3+ years of experience managing paid media campaigns in-house or at an agency, preferably in a fast-paced DTC or service marketplace Proven expertise in Meta Ads Manager and Google Ads, with hands-on experience managing multi-platform performance campaigns Strong understanding of digital media measurement, attribution, and performance analysis Ability to translate data into actionable insights and clear reports Strong project management and cross-functional collaboration skills Experience targeting both B2C and B2B audiences is a plus Passion for pets and a belief in making pet care simpler is a bonus Oversee the set-up of pixels, conversion tracking, UTMs, and event-based targeting with our dev/analytics team Help forecast performance and spend to meet acquisition and revenue goals Help facilitate crisis management along with PR agency PERKS: Health, vision, dental, long & short-term disability, and Life insurance A Startup mentality company with stable funding 401k match Pet Care discounts Flexible Time Off Opportunity to grow your career with a network of like-minded professionals Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team. At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack? Destination Pet, headquartered in Highlands Ranch, Colorado, is a national network of pet-obsessed professionals dedicated to elevating the love and lives of our pet families through Connected Care. With more than a century of experience, our founders understood the need for better pet healthcare and believed in the value of integrating pet services from veterinary medicine to, grooming, boarding, daycare, training and more. By connecting the experts behind the scenes, we get to know our pet families in a way that allows us to offer proactive, convenient, and personalized advice and care.