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Job Description: Company Description: Merkle is a data-driven, technology-enabled, global performance marketing agency specializing in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology guide improved marketing results and competitive advantage. With over 9,000 employees worldwide across locations in US, EMEA and APAC, Merkle is part of the Dentsu Aegis Network. For more information, visit www.merkle.com. Job Description: As Senior Manager of Data & Analytics Strategy, you'll report to the Director, Data & Analytics Strategy. You'll provide analytics solutions and measurement strategies for client programs, transforming complex data into clear, applicable insights that support business growth. As an individual contributor, you'll focus on the intersection of CRM, loyalty, and promotions. You'll collaborate with teams to implement measurement frameworks, build analytics projects, and deliver reporting and data-driven recommendations. These efforts will strengthen client performance. You will offer the opportunity to contribute to analytics plans while supporting client relationships, ensuring the data strategy aligns with client goals to create meaningful impact on how global brands connect with their customers. This is a remote position. Responsibilities: Analytics Delivery & Client Support You will implement measurement strategies and reporting that align with client goals You will participate in client meetings to document program goals, define goals and identify data-driven opportunities You will present complex findings in clear, applicable ways that promote decision-making Analytics Execution & Project Management You will implement analytics projects from problem identification through solution delivery You will brief technical analytics work by offshore and third-party teams Conduct data analysis using statistical techniques to analyze experiments and user behavior Identify gaps and challenges in data collection and develop viable approaches to address them Measurement & Innovation You will provide subject matter expertise in measurement, analysis, and data-driven solutions You will develop learning agendas that identify opportunities to use data to inform new marketing tactics You will support progress in experimental design and marketing testing programs You will partner with other disciplines to refine and support recommendations Qualifications Bachelor's degree or higher in a quantitative field (STEM, Business, Finance, or Marketing) 3+ years of experience in analytics/data science delivering campaign measurement, predictive analytics, and applicable insights Experience querying large datasets and using big data platforms (Redshift, BigQuery, Snowflake, or Databricks) Experience with CRM (Salesforce, Braze) and CDP tools (Hightouch, Amplitude) Expertise in loyalty analytics, A/B testing, and marketing experiments Familiar with predictive modeling and machine learning libraries (NumPy, scikit-learn) Proficient in visualization tools (Tableau, Power BI) and dashboard/report building Knowledge of digital marketing analytics (Amplitude, Adobe, Google Analytics) Bonus: AI-driven efficiency and advanced analytics The annual salary range for this position is $94,000 - $152,375 annually. We base placement within the salary range on a variety of factors, including relevant experience, and other factors permitted by law. Benefits available with this position include: · Medical, vision, and dental insurance, · Life insurance, · Short-term and long-term disability insurance, · 401k, · Flexible paid time off, · At least 15 paid holidays per year, · Paid sick and safe leave, and · Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. We will review applications on an ongoing basis, and we will contact qualified candidates for next steps. #LI-Remote #LI-BB1 This is a remote position. Location: USA - Remote - North Carolina Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work