dentsu

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Job Description: Join Merkle’s growing content strategy team! As a Senior Content Strategist, you will drive strategic alignment with client business leaders and cross-disciplinary teams by guiding the creation, distribution, and governance of audience-centric content for best-in-class customer experiences. You will also help grow the content strategy capability by establishing tools, documenting best practices, and providing strategic points-of-view to elevate the value of content strategy in service and product design. Key Responsibilities: · Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience · Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps · Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs · Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services · Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms · Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients Summary of expectations: · Bachelor’s degree in a related field and 5+ years of experience in a strategic content role, preferably within an agency environment · Ability to drive content strategy while collaborating closely with project teams and client leaders · Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies · Experienced with content management systems and measurement platforms · Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success · Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders · Willingness to be a proactive leader in content strategy and on project teams The hourly pay range for this position is $ 44.13 - $ 71.39. The hourly pay rate for the successful candidate is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Temporary employees are eligible for paid holidays in accordance with dentsu policy, as well as safe and sick time. This position is not eligible for any other benefits or other compensation. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: USA - Remote - Maryland Brand: Merkle Time Type: Full time Contract Type: Temporary Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work