via Workday
$94K - 152K a year
Lead development and delivery of strategic omni-channel marketing plans, manage campaigns and client relationships, and translate data into actionable marketing strategies.
Bachelor's degree, 6+ years in data-driven marketing including CRM and media, 2+ years agency or consulting experience, proficiency in Excel and PowerPoint, and ability to work in matrixed organizations with some travel.
Job Description: We welcome remote U.S.-based employees Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalized experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L'Oréal, Universal Orlando Resorts and the American Cancer Society. As Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals. You will report into the Director, Relationship Marketing Strategy. In this role, you will be planning strategy across media and channels, developing and managing of campaigns that produce measurable return on investment and working across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech). Your experience with problem solving, and a deep understanding of how businesses, brands and customers work, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop strategic recommendations to support the growth of client relationships. Key Responsibilities Lead the building, development, and delivery of strategic omni-channel marketing plans. Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client. Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, and original thinking. Manage people and projects to achieve goals. Identify key data points and measurements to show the impact of our approach and strategy on the client's business. Qualifications Bachelor's Degree. 6+ years of experience in data-driven marketing – specifically CRM/ email /Online media /Offline media and 2+ years working in an agency or consulting firm. Hands-on skills using data and research to guide decisions –proficiency in excel and research tools. Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint. Comfort and experience working within a matrixed organization in roles with a wide degree of latitude. Average 20% travel (contingent on comfort level of client) Benefits and Perks Work remotely from home or from one of our many offices within the continental US Flexible Vacation Policy Generous Medical, Dental and Vision Coverage 401k with company match 19 paid holidays Career development and learning opportunities Inclusive work culture and focus on DEI The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. #LI-LE1 #LI-REMOTE #LI-MERKLE This is a remote position. Location: USA - Remote - Maryland Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. 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This job posting was last updated on 11/26/2025