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Deckers Brands

via Workday

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HOKA Marketing Manager - Performance

Anywhere
Full-time
Posted 9/23/2025
Direct Apply
Key Skills:
Integrated marketing campaigns
Cross-functional stakeholder management
Campaign performance tracking and optimization
Project management
Microsoft Office
Asana

Compensation

Salary Range

$100K - 110K a year

Responsibilities

Manage and execute global integrated marketing campaigns, coordinate with regional teams, track campaign performance, and lead stakeholder communications.

Requirements

5+ years experience in brand/integrated marketing with global campaign execution, strong project management, stakeholder management, and proficiency in Microsoft Office and Asana.

Full Description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: HOKA Marketing Manager - Performance Reports to: Director, Global Integrated Marketing and Brand Experience Location: Remote – West Coast Preferred (Los Angeles, CA, Santa Barbara, CA, Portland, OR) Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role Reporting to the Director of Global Integrated Brand Marketing, the Marketing Manager- Performance is responsible for executing HOKA’s seasonal brand defining performance campaign launches across footwear and apparel. This role turns brand strategy into execution through bold, integrated, and consumer-first 360 marketing campaigns. The ideal candidate is confident managing cross-functional marketing stakeholders and creative partners and is able to zoom into the details while staying connected to the broader brand vision. This is a highly organized operator and cross-functional leader who thrives in fast-paced, matrixed environments and excels at delivering complete work on-time. Success in this role requires close collaboration across the Global Marketing organization (Brand Comms, Creative, Sports Marketing, Brand Experience, Retail)) and Regional Marketing leads across North America, EMEA, and APAC. The ideal candidate is also solutions-oriented, flexible, and diplomatic—able to manage feedback, find compromises, and maintain momentum across diverse stakeholders. This role is responsible for managing integrated marketing campaigns across multiple regions and seasons, ensuring seamless coordination between internal global teams and regional stakeholders. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact The primary functions of this role, include but are not limited to: 1. Reviewing Regional Marketing Campaigns to Ensure Global Consistency: Partner with regions to review activation plans to ensure consistency and increase effectiveness and reach. 2. Global Campaign Development: Support development of global integrated marketing campaigns across multiple seasons, from post-production to local execution and post-launch analysis. 3. Performance Tracking & Optimization: Partner with regions and insights teams to evaluate campaign success through post-mortems and performance analysis, applying learnings to optimize future campaigns and drive continuous improvement. 4. Stakeholder Management: Act as the primary point of contact for regional stakeholders, ensuring clear communication, managing expectations, requesting and aligning feedback, and addressing any issues that arise during the campaign lifecycle. Who You Are Highly organized, proactive operator with strong project management capabilities Proven track record working on world class multi-channel marketing campaigns with measurable results. Ability to communicate successfully, collaboratively, and inclusively across functions and regions to maintain transparency and team unity. We’d love to hear from people with 5+ years of experience in brand/integrated marketing with a focus on GTM or agency account management Experience in campaign and creative development both in-house or at agencies in a marketing manager or account manager capacity. Demonstrated success executing 360 global campaigns across multiple regions and multiple seasons Proven ability to manage complex timelines, campaign calendars, and seasonal toolkits Strong communication and stakeholder management across internal functions and external partners Ability to work in a fast-paced, constantly evolving environment and thrive under pressure. Proficiency in Microsoft Office suite and Asana. What We'll Give You – Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $100,000 - $110,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity. #LI-HM1 More than Just a Footwear Company From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

This job posting was last updated on 9/29/2025

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