Cure HHT

Compensation

Full Description

Position Overview The Marketing & Digital Engagement Manager drives Cure HHT’s marketing execution, campaign performance, and digital presence across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission. Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Content & Brand Strategy Manager, this role ensures that the right stories reach the right audiences at the right time. Key Responsibilities Digital Marketing & Campaign Execution Lead the planning, scheduling, and execution of digital marketing campaigns that advance awareness, community engagement, and fundraising goals. Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels. Collaborate with the Philanthropy, Education, Engagement, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research and awareness initiatives. Ensure every campaign includes measurable objectives, clear calls to action, and optimized audience targeting. Manage production and logistics for all organizational direct mail campaigns — including fundraising appeals, newsletters, and clinical care and research program mailers — ensuring alignment across print and digital channels. Analytics, Data, and Optimization Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership. Use data insights to refine audience segmentation, message timing, and campaign effectiveness. Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion. Collaborate with the COO to build reporting dashboards in Salesforce or similar platforms. Website & Email Management Oversee the Cure HHT website, ensuring content is accurate, accessible, and aligned with organizational goals. Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager. Lead email marketing strategy and execution — including list management, segmentation, automation, and performance tracking. Ensure all digital content follows accessibility and brand standards. Cross-Functional Collaboration & Support Partner with the Content & Brand Strategy Manager to deploy storytelling content through digital channels and social campaigns. Support the Manager, Patient Education & Events and Senior Manager, Community Engagement & Education by promoting programs, webinars, and events through integrated digital and print campaigns. Coordinate campaign timing with the Philanthropy team to ensure consistent donor outreach across all channels. Maintain an organization-wide content calendar in partnership with the Content & Brand Strategy Manager. Systems, Tools, and Vendor Management Serve as administrator for all marketing platforms (Mailchimp, WordPress, Google Analytics, social media tools). Manage vendor relationships related to web development, SEO, and paid media. Evaluate and recommend new tools to enhance efficiency and performance. Continuous Improvement Stay current with emerging trends in digital marketing, nonprofit communications, and analytics. Test and pilot new digital strategies to improve engagement and conversions. Regularly review KPIs to identify opportunities for innovation and growth. Qualifications Required Bachelor’s degree in Marketing, Communications, or related field 4–6 years of experience in digital marketing, preferably in a nonprofit or healthcare setting Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms Strong analytical skills and ability to interpret data into actionable insights Proven ability to manage multiple campaigns simultaneously with precision and deadlines Excellent written and verbal communication skills Preferred Experience managing Google Ads and SEO strategy Familiarity with Salesforce or similar CRM platforms Experience supporting online fundraising or advocacy campaigns Understanding of accessibility and compliance best practices Experience working with a Project Management Tool such as Asana Core Competencies · Digital Marketer: Skilled at managing tools, data, and digital ecosystems. · Campaign Builder: Executes coordinated, high-performing multi-channel campaigns. · Analyst: Uses metrics to drive continuous improvement and smarter marketing. · Collaborator: Works seamlessly with creative, engagement, and philanthropy partners. · Mission-Driven: Passionate about leveraging digital tools to expand impact and awareness. Compensation and Benefits Cure HHT offers a competitive salary commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization. Equal Opportunity Statement Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.