Crystal Intelligence

Compensation

Full Description

Position summary Crystal Intelligence is seeking a proactive and detail-oriented Marketing Assistant to support our digital marketing operations. You will play a key role in implementing marketing initiatives across multiple platforms (WordPress, HubSpot, Zoom, and internal tools) ensuring campaigns are well-executed, timely, and effective. This role is ideal for someone who thrives in a structured, fast-paced B2B environment and has a solid grasp of digital tools and task management systems like Jira. Duties and responsibilities: • Blog Management and SEO • Upload and format content in WordPress, maintaining branding and layout consistency. • Optimize blog posts for SEO (titles, meta descriptions, tags, image alt text, internal linking). • Collaborate with content creators and designers to maintain a steady publishing schedule. • Internal Platform Communication • Draft and send client notifications via internal platforms. • Coordinate timing and content with relevant departments to ensure clear, concise, and timely communication. • Email Marketing • Write and proofread marketing emails, including campaigns and newsletters (This is for mainly for the new copywriter; so this skill is a good to have). • Set up, segment, and schedule emails in HubSpot. • Launch automated email workflows in Hubspot working with the marketing analyst to define funnels. • Monitor performance metrics (opens, clicks, bounces) and compile campaign reports. • Webinars and Event Support • Set up landing pages and registration forms via Zoom. • Coordinate invitations and reminder sequences. • Send follow-up and thank-you emails post-eventAssist in reporting on attendee engagement. • Marketing Wiki and Documentation • Create and maintain internal documentation for campaigns, processes, and best practices. • Organize files, guides, and records to ensure easy access and team alignment. • Own the monthly newsletter to be launched and sent from marketing to all of Crystal. Requirements • A minimum of 2-3 years of experience in a marketing operations role. • Proficient in WordPress, HubSpot, Zoom, and Jira, Sharepoint. • Basic understanding of SEO best practices. • Strong writing and editing skills for professional communications. • Excellent organizational skills and attention to detail. • Able to manage multiple tasks and priorities under minimal supervision. • Capable of communicating with all levels across the organization. • Experience with B2B marketing or SaaS products is a plus.