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CrowdStrike

via Workday

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Sr. Marketing Automation Specialist (Remote)

Anywhere
full-time
Posted 8/8/2025
Direct Apply
Key Skills:
Marketing Automation
Marketo
Salesforce
Project Management
Campaign Execution
Audience Segmentation
A/B Testing
Collaboration
Database Hygiene
Workflow Automation
Training
Reporting
Event Programs
Email Campaigns
Data-Driven Marketing
Operational Efficiency

Compensation

Salary Range

$80K - 145K a year

Responsibilities

The Sr. Marketing Automation Specialist will build and execute high-impact marketing campaigns and event programs across the AMER + META regions. This role involves managing and optimizing complex marketing programs, supporting audience segmentation, and analyzing campaign performance.

Requirements

Candidates should have 5-7 years of experience in marketing operations and be proficient in Marketo and Salesforce. Strong project management skills and a proven track record in campaign reporting and audience segmentation are essential.

Full Description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you. About the Role: As a Sr. Marketing Automation Specialist, you will play a critical role in building and executing high-impact marketing campaigns and event programs across the AMER + META regions. This role requires a Marketo expert who can manage and optimize complex marketing programs, support audience segmentation, analyze campaign performance, enhance database hygiene and enable stakeholders. You will be responsible for executing Tier 1 promotional campaigns for major in-person and virtual events in the Americas. You will also work closely with Regional Marketing, Growth Marketing, Marketing Operations, Digital Campaigns and Analytics teams to drive scalable, data-driven marketing programs. The ideal candidate thrives in fast-paced, enterprise environments, enjoys solving operational challenges, and is passionate about marketing automation efficiency. This person is a team player and thrives in an environment that requires the highest levels of cross-functional collaboration. What You’ll Do: Build and execute high-performing email campaign and event programs in Marketo, ensuring seamless execution and accuracy. Lead promotional campaign execution for Tier 1 AMER in-person and virtual events, collaborating with Field Marketing and Growth Marketing teams to optimize audience engagement. Own audience segmentation and targeting strategies to improve personalization and engagement for the AMER database. Develop A/B testing frameworks to optimize campaign performance and maximize engagement. Analyze and report on campaign performance, leveraging insights to drive continuous improvement. Collaborate with cross-functional teams, including Marketing Ops, Growth Marketing and Field Marketing, to enhance campaign processes and execution. Drive process improvements, automating workflows and developing best practices to enhance efficiency. Monitor and maintain database hygiene, ensuring accurate data flows between Marketo and Salesforce (SFDC). Manage campaign execution across Workfront, Knak, Zuddl, Zoom, and PathFactory, ensuring seamless integration and operational efficiency. Create and maintain training documentation and best practice guides for campaign processes, tools, and workflows. Train internal teams and stakeholders on campaign execution tools and programs. What You’ll Need: 5-7 years of experience in marketing operations, campaign execution, and marketing automation. Expert proficiency in Marketo (Marketo Certified Expert strongly preferred). Strong experience in Salesforce (SFDC), Workfront, Knak, Zuddl, Zoom, and PathFactory. Strong project management skills, with the ability to manage multiple priorities in a fast-paced, high-growth environment. Proven track record in campaign reporting, audience segmentation, and A/B testing. Experience collaborating across marketing teams to align initiatives with business objectives and drive cohesive execution. Serve as a QA expert, ensuring all marketing campaigns adhere to best practices, accurate audience targeting, and flawless execution across Marketo and integrated marketing tools. Bonus Points: Marketo Certified Expert certification Experience in high growth B2B technology companies HTML/CSS experience #LI-MJ1 #LI-REMOTE Benefits of Working at CrowdStrike: Remote-friendly and flexible work culture Market leader in compensation and equity awards Comprehensive physical and mental wellness programs Competitive vacation and holidays for recharge Paid parental and adoption leaves Professional development opportunities for all employees regardless of level or role Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections Vibrant office culture with world class amenities Great Place to Work Certified™ across the globe CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance. Find out more about your rights as an applicant. CrowdStrike participates in the E-Verify program. Notice of E-Verify Participation Right to Work CrowdStrike, Inc. is committed to equal pay for equal work in its compensation practices. The base salary range for this position in the U.S. is $80,000 - $145,000 per year + variable/incentive compensation + equity + benefits. A candidate's salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. Expected Close Date of Job Posting is:10-08-2025 CrowdStrike was founded in 2011 to fix a fundamental problem: The sophisticated attacks that were forcing the world’s leading businesses into the headlines could not be solved with existing malware-based defenses. Founder George Kurtz realized that a brand new approach was needed — one that combines the most advanced endpoint protection with expert intelligence to pinpoint the adversaries perpetrating the attacks, not just the malware. There’s much more to the story of how Falcon has redefined endpoint protection but there’s only one thing to remember about CrowdStrike: We stop breaches.

This job posting was last updated on 8/9/2025

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