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CROSSMARK

CROSSMARK

via LinkedIn

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Business Account Manager IV - CPG

Anywhere
full-time
Posted 9/19/2025
Verified Source
Key Skills:
Sales strategy
Business planning
Data analysis
Excel
PowerPoint
Relationship management
Trade fund management
Customer merchandising

Compensation

Salary Range

$90K - 130K a year

Responsibilities

Develop and execute strategic business plans with Customer Managers, manage trade and promotional strategies, and analyze sales data to optimize client outcomes.

Requirements

7+ years sales or marketing experience with complex regional/national customers, strong leadership and strategic skills, proficiency in Excel and PowerPoint, and willingness to travel up to 30%.

Full Description

The Business Account Manager IV will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation. Responsibilities • Coordinate with Customer Managers to develop and execute business plans • Build and manage strategic plans for respective retailers/wholesalers • Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats • Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc. • Effective trade fund management and visibility • Measure effectiveness of CM’s • Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions • Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans • Ad-hoc financial and data analysis, including pre/post event analysis • Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative • Attend Customer Sales Calls with the Customer Manager Team where appropriate • Develop and deliver content as part of the CROSSMARK Business Review process • Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System Qualifications for Internal Candidates • Bachelor’s degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree. • Work experience in sales or marketing for a minimum of 7+ years with experience calling on highly complex regional/national chain customers. • Must have leadership, networking, relationship, sales strategy and planning, strategic thinking skills. • Excel, Power Point, working knowledge of Circana and syndicated data sources • Must have ability to effectively prioritize demands and follow through on commitments. • Certificates, Licenses, Registrations: None. • Supervisory Responsibility: No • Working Conditions: Office & Field Environments • Travel Requirements: Varies, 30% • Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity. #discoveryourpath

This job posting was last updated on 9/25/2025

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