Criteria Corp

Compensation

Full Description

The Senior Manager of Product Marketing plays a pivotal role in driving the positioning, go-to-market execution, and customer adoption of our products. This role connects Product, Marketing, and Sales by shaping compelling product narratives, enabling the Sales team with the right tools, and ensuring customer needs remain at the center of all efforts. The ideal candidate is a hands-on product marketer with strong B2B SaaS experience, proven success in product launches, and the ability to translate market insights into actionable strategies. Responsibilities Support the development and execution of go-to-market strategies for product launches, enhancements, and new use cases. Partner closely with Product Management to ensure launches are well-positioned and effectively communicated. Coordinate across marketing functions to ensure campaigns drive awareness, pipeline, and adoption. Contribute to product positioning and messaging that clearly differentiates in competitive markets. Create and maintain messaging frameworks, product one-pagers, FAQs, and other materials that resonate with target personas. Ensure consistency of product messaging across sales, marketing, and customer-facing teams. Develop and maintain sales enablement resources including battle cards, playbooks, and pitch decks. Train sales and customer-facing teams on product positioning, differentiators, and messaging. Gather feedback from Sales to continuously improve enablement materials. Monitor market trends, competitive landscape, and customer feedback. Translate insights into recommendations for positioning, pricing, and product roadmap input. Share findings regularly with cross-functional partners. Collaborate with Customer Success to source customer stories, case studies, and testimonials. Engage directly with customers to gather insights and ensure their voice informs product marketing strategies. Act as a bridge between Product, Marketing, and Sales teams to ensure alignment on goals and priorities. Partner with Demand Generation and Digital Marketing to develop campaigns that highlight product value and drive pipeline. Track adoption, usage, and sales metrics tied to product marketing initiatives. Report on the effectiveness of launches, campaigns, and enablement tools. Requirements To be successful in this role the incumbent will demonstrate the following: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred). 5-7 years of experience in product marketing preferably in B2B SaaS. Demonstrated success in go-to-market planning and execution for SaaS products. Strong skills in positioning, messaging, and competitive differentiation. Ability to manage multiple projects, prioritize effectively, and drive results. Analytical and data-driven mindset with familiarity in tools such as Salesforce or Tableau. Excellent written and verbal communication skills, including the ability to present to internal stakeholders and customers.