$Not specified
The Influencer Marketing Coordinator will manage day-to-day creator relationships and support TikTok Shop affiliate growth. This role involves developing systems for communication, contracts, and performance tracking to ensure influencer marketing efforts run smoothly and effectively.
Candidates should be confident self-starters who are organized and proactive in a fast-paced environment. Experience in influencer, affiliate, or social media marketing is preferred, along with familiarity with TikTok Shop and creator management platforms.
We're a fast-growing supplements brand in the health & wellness space, creating products that help people feel and perform their best. We’re building a dynamic creator and affiliate ecosystem to grow awareness and community across TikTok, social, and beyond — and we’re looking for someone passionate about influencer culture to help us take it to the next level. We’re looking for a driven, confident, and entrepreneurial Influencer Marketing Coordinator to help build structure and scale within our growing influencer and affiliate programs. You’ll manage day-to-day creator relationships, support our TikTok Shop affiliate growth, and develop systems for communication, contracts, and performance tracking. This role sits at the intersection of creativity and operations — part relationship manager, part organizer, part strategist — helping our influencer marketing efforts run smoothly and drive measurable results. What You'll Do Influencer Program & Affiliate Support Help grow and manage Create’s TikTok Shop Affiliate Program, supporting discovery, outreach, onboarding, and performance tracking Maintain and organize influencer databases, outreach pipelines, and content calendars Develop frameworks for influencer contracting, usage rights, and content licensing Collaborate with Growth and Creative teams to ensure influencer content aligns with campaign objectives Relationship & Campaign Management Manage influencer communications — from rate negotiations and briefs to deliverable tracking and approvals Nurture creator relationships with consistent communication, updates, and community-building moments Support influencer events, gifting, and experiential activations Creative & Analytics Help write and refine influencer briefs that clearly outline deliverables, creative direction, and key messages Track and report on campaign performance, analyzing results to inform future strategy Identify top-performing creators and new partnership opportunities Process & Operations Build scalable systems for campaign management, reporting, and influencer communication Partner with internal teams to streamline workflows and optimize how influencer programs run Requirements A confident self-starter who’s organized, proactive, and thrives in a fast-paced environment Comfortable managing multiple projects and communications at once A strong communicator who enjoys building relationships and solving problems Analytical and creative — you care about both data and storytelling Curious about social trends, the creator economy, and brand building 1–2 years of experience in influencer, affiliate, or social media marketing (preferred but not required) Familiarity with TikTok Shop, affiliate tools, or creator management platforms (preferred but not required) Why You’ll Love Working at Create Play a key role in scaling a fast-growing, culture-driven brand Collaborate with a creative, mission-oriented team that values ownership and initiative Competitive salary and benefits, with opportunities for growth and learning Benefits: Fully-paid health, dental, and vision insurance Downtown Manhattan office, with flexible work setup and 15 days of PTO
This job posting was last updated on 10/22/2025