Crate and Barrel

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. Crate and Barrel is a company that inspires purpose-filled living through quality home furnishings. They are seeking a Senior Manager, Retention Marketing Analytics to leverage data for driving customer loyalty and increasing lifetime value through effective retention marketing strategies. Responsibilities • Lead the campaign and channel effectiveness analysis for all retention marketing channels (email, SMS, Push, direct mail), focusing on key metrics like deliverability, open rates, click-through rates, and conversion. • Monitor and analyze the health of customer files, identifying and addressing issues such as list decay, bounce rates, and unsubscribe trends across all channels. • Develop and implement strategies to improve list hygiene and ensure audience quality for targeted marketing efforts. • Conduct deep-dive analyses to understand the drivers of campaign performance, leveraging A/B tests and other experimental designs to optimize creative, cadence, and segmentation. • Build and maintain detailed dashboards to track the performance of each channel and present a holistic view of our retention efforts. • Collaborate with channel managers to optimize campaign strategies based on performance data, including audience segmentation, personalization, and content recommendations. • Provide strategic guidance to senior leadership on budget allocation across different retention channels, grounded in performance data and ROI. • Partner with data engineering and Technology teams to ensure data pipelines and integrations are robust, accurate, and provide a single source of truth for retention marketing data. • Identify opportunities to enhance customer LTV by improving the user journey through coordinated messaging across all retention channels. • Mentor and guide analysts, promoting a culture of data-driven decision-making and continuous learning. • Effectively communicate complex analytical findings and strategic recommendations to both technical and non-technical audiences. • Serve as the primary analytics expert for retention marketing, providing thought leadership on emerging trends and technologies. Skills • Demonstrated experience in list health management and campaign effectiveness analysis. • Advanced proficiency in SQL, Python, or R for data manipulation and analysis. • Expertise in data visualization and dashboarding tools (e.g., Tableau, Looker, Power BI). • Solid understanding of marketing automation platforms and CRM systems is required. • Exceptional communication skills, with the ability to translate data into a compelling narrative for a wide range of stakeholders. • 5+ years of experience in a retention marketing analytics or similar data-focused role, with a strong emphasis on email, SMS, Push, and/or direct mail. Education Requirements • Bachelor's degree in a quantitative field such as Marketing, Business, Statistics, Economics, or Computer Science. A Master's degree is a plus. Company Overview • At Crate & Barrel, we help people build a home with purpose. It was founded in 1962, and is headquartered in Northbrook, IL, US, with a workforce of 5001-10000 employees. Its website is http://www.crateandbarrel.com. Company H1B Sponsorship • Crate and Barrel has a track record of offering H1B sponsorships, with 7 in 2025, 5 in 2024, 4 in 2023, 10 in 2022, 5 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.