Cornbread Hemp

Compensation

Full Description

About Us: Since our founding back in 2019, Cornbread Hemp has led the industry in making the most premium full-spectrum hemp products available in America. We pride ourselves with our commitment to our customers, which starts by using our Flower-Only™ full spectrum hemp extract, USDA organic ingredients, no synthetics, all backed by our third-party lab tests. It is this commitment that helped us land as the #122 Fastest Growing Company in America according to Inc 5000’s 2024 rankings. Our mission is to improve the lives of our customers and we are excited to have you interested in joining us on this journey. Role Overview: The Growth Marketing Manager (reporting into the Director of Growth) will lead the execution and optimization of customer acquisition and conversion strategies across our various channels, including but not limited to Meta, Google, Podcast, CTV, etc. This role requires a combination of creativity, strong analytical thinking, and adaptability to thrive in a fast-paced, results-oriented environment. Candidates with experience working in restricted categories (e.g., alcohol, CBD, pharmaceuticals, gaming) are especially encouraged to apply. Key Responsibilities: Develop, execute, and optimize multi-channel growth marketing campaigns (e.g., paid search, social media, email, content marketing) Develop campaign and ad-set strategies to maximize key performance indicators and to build effective funnel strategies across our paid channels Analyze performance metrics to ensure acquisition goals and targets are met. Collaborate with cross-functional teams, including Creative and Brand to provide performance reporting on ad-styles and to push for creative optimizations. Identify and test new customer acquisition channels, tools, and strategies. Monitor industry trends and competitor activities to identify opportunities for growth. Manage budgets and ensure campaigns are executed within financial parameters. Candidates who have experience managing $1MM+ budgets are strongly encouraged to apply Ensure compliance with regulations and guidelines, particularly in restricted categories. Have a strong understanding of marketing attribution and data analysis. Qualifications: 3–5 years of experience in growth marketing, digital marketing, or a related field. Candidates who have DTC / in-house brand experience, and/or agency experience are especially encouraged to apply Demonstrated success in executing and scaling paid and organic marketing campaigns. Strong analytical skills with proficiency in tools like Google Analytics, Excel, marketing automation platforms (Funnel, Supermetrics, etc.), and attribution platforms (GA4, TripleWhale, Northbeam, etc.) Creative problem-solver with a test-and-learn mindset. Excellent written and verbal communication skills. Bonus: Experience working in restricted or regulated categories, with an understanding of compliance requirements. Benefits: Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Opportunities for professional development and career advancement. Vibrant and supportive company culture. Work with the fastest growing hemp brand in America. Join Cornbread Hemp and be a key player to our mission of enhancing your quality of life with the highest quality hemp products. Grow with us in a culture that thrives on integrity and humility. Your contributions make a difference at Cornbread. Apply now and become a part of our growing team! Cornbread Hemp is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.