Consumer Edge

Compensation

Full Description

Job Description: • Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data, improving coverage, rigor and speed of delivery • Define the measurement offering, including sales attribution, new-to-brand, and reach and frequency • Design and launch incremental sales lift measurement with clear confidence standards across digital, CTV, social, retail media and other channels • Quantify campaign impact, including purchases occurring outside the platform where the ad ran • Turn campaign results into standardized client deliverables, post-campaign reports and benchmarks • Present results to CPG, agency and retailer leaders and provide recommendations on audience selection, media allocation, channel mix, campaign frequency and future test design • Set expectations, conduct feasibility reviews, identify setup gaps, support pitches and proposals, and provide proof points for new business and client growth • Set measurement standards, define privacy-safe exposure-to-purchase matching requirements, and prioritize methodologies and client-ready offerings • Work with Product, Engineering, DSPs, clean rooms, retailers, partners and platforms to build a repeatable automated measurement pipeline • Develop a senior data analyst and grow the measurement team as the business scales • Use AI to automate routine analysis, QA and reporting Requirements: • 10+ years in advertising measurement and analytics, including experience in retail media, commerce media or purchase-based measurement • Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention and growth • Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level or comparable purchase transaction data • Deep expertise in incrementality and causal inference • Strong understanding of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms and campaign exposure data, and experience integrating measurement with partners and platforms • Strong SQL and Python (or R); ability to build and check models independently • Credibility with senior CPG, agency and retailer clients, and ability to explain complex results simply and set realistic expectations • Sound judgment about what a measurement design can and cannot prove • Experience leading or developing analysts • Comfort using AI tools as an everyday part of the work • Well-formed point of view on measurement best practices and conviction to defend it with clients and internally Benefits: • Performance-based bonus • Company equity • 401(k) matching • Paid parental leave • Flexible and generous time off • Work-from-home flexibility • Subsidized health benefits