Confidential

Compensation

Full Description

About the Job The Digital Marketing Director oversees account growth and new business while leading a team of Strategists, Creatives, and Analysts. Ensures strong client relationships, deliver high-impact programs, drive account expansion and develops talent—all contributing to key profitability and organizational goals. The Director must show strong leadership, hands-on client management, data-driven decision-making, strategic pitch development, industry insight, and the ability to leverage professional networks to benefit clients, the team, and the organization. Responsibilities • Lead new business efforts, including creative brainstorms, proposal development, and in-person or remote pitch delivery. • Continuously evolve the team’s social offering by integrating emerging technologies and aligning social strategies with broader communications strategies. • Oversee the creation and improvement of products, programs, and tools (e.g., credentials, reporting templates, visual assets) in formats best suited to client and internal needs. • Guide the development of visual design direction for campaigns and digital content. • Ensure high-quality insights and performance analysis from reporting and data exercises to strengthen the practice’s offering. • Oversee all client interactions—written, verbal, and in-person—ensuring professionalism and clarity. • Set and communicate workload priorities clearly and on time. • Lead team development through action plans, performance objectives, and professional growth initiatives for Strategists, Creatives, and Analysts. • Build strong relationships with internal stakeholders. • Participate in decision-making tied to the business unit’s P&L and be accountable for financial outcomes. Skills • Excellent writing in both Spanish and English (a third language is a plus) • Strong understanding of internet culture and social/digital platforms. • High proficiency in PowerPoint and Excel; design tools (Illustrator/Photoshop) are a strong plus. • Strong attention to detail, critical thinking, and data-driven decision-making. • Consultant mindset with the ability to work within assigned budgets. • Independent, creative, and comfortable operating outside the comfort zone. • Strong interpersonal skills, including idea generation, creative thinking, and effective collaboration. • Ability to manage up and guide work produced by Strategists, Analysts, Producers, and Interns. • Excellent multitasking, prioritization, and performance under pressure. • Ability to build relationships with vendors, industry analysts, and platform/channel partners. • Strong project and event management skills. • High proficiency in business presentation development and delivery. Experience & Qualifications • 8-10 years of work experience in professional roles in one (or a mix) of the following industries: social media, digital, public relations, marketing, advertising, media publishing, editorial, or equivalent client-side roles. • BA/BS required; graduate degree in business or a relevant specialty preferred. • Proven understanding of techniques of a professional services/consultancy firm. • First-hand experience in executing strategies that combine Paid, Owned and Earned tactics. • Advanced knowledge of social and digital channels, as well as traditional and non-traditional paid media formats. • Detailed understanding of traditional and non-traditional media publishers. • Susceptible and knowledgeable in design-thinking (i.e. both in terms of visual aesthetics and in terms of product/process building).